Though many people might believe that Facebook is reaching its end, it is still the most used social media platform. Facebook’s user base is estimated to include around 2.96 billion active users monthly. Despite its ability to remain at the top, you may be wondering if Facebook is still relevant for brands. Listed below are three reasons why Facebook is still an important tool for social media marketing in 2023:
1. Facebook Advertising is highly effective
Facebook ads can increase a brand’s visibility on the platform. Specifically, ads increase content visibility, impressions, and click-through rates (CTR) as well as boost traffic to a brand’s core website content. Furthermore, the Facebook Advertising platform provides brands with a wide range of analytics. Brands are provided with metrics about post engagement, weekly reach, page likes, which posts were the most successful, etc.
Facebook has the highest number of social commerce buyers
When shopping online, 19% of U.S. consumers start their search on Facebook. By the end of 2023, Facebook will see 65.7% of U.S. social commerce buyers. Facebook is the perfect platform to promote products and services as it is the most popular e-commerce social media platform. Whether you are promoting physical products or other services such as restaurants, Facebook is the perfect platform to build brand awareness and encourage consumers to purchase from your brand.
The majority of Facebook users research brands on the platform
Specifically, 54.9% of customers follow or research brands on Facebook. Without a solid Facebook presence, you’ll miss out on potential customers who are actively researching what to buy. Word of mouth is the most important form of consumer research. Consumers trust the opinions of people they know and other customers before the brand. Facebook is a common source for customer reviews and word of mouth from friends and family.
All in all, creating a positive Facebook presence can keep your brand relevant in the long run. While the exact tools that will work best will vary by brand, it is safe to say that for most businesses, Facebook is still a valuable marketing tool in 2023.