Planning Ahead While Maintaining Flexibility
When it comes to scheduling posts for social media, it can be a delicate balance between scrambling at the last second and planning too far ahead. You want your content to be timely and relevant, but also want to be able to plan your posts in advance. You want to be able to plan and work ahead, but also be ready to change and adapt on a moment’s notice.
Things That Do NOT Factor Into the Instagram Algorithm
Businesses and influencers alike are always concerned with the Instagram algorithm. It can be helpful to craft your content in a way that works to “beat” the algorithm. However, there are many misconceptions about what actually factors heavily into the algorithm and what does not. Here are a few components that are commonly mistaken as being important factors in the algorithm that in reality, don’t matter much at all.
Most Common Email Communication Mistakes
For many professionals today, email is their primary form of communication with clients, partners, and coworkers. Email, of course, has its benefits and its drawbacks.
Despite its convenience, it can quickly lead to frustration and confusion if people have different expectations, or if the lines of communication become unclear. Below are the top 7 mistakes professionals tend to make in their email communication, and how to avoid these frustrating errors.
Reaching a Local Audience Digitally
The digital age has helped businesses reach customers in so many new ways, and opened up numerous new avenues through which to communicate with the public. With these incredible opportunities there have, of course, come some new challenges as well.
Rebranding Successfully
There are many reasons to rebrand your business. Maybe your target demographic has shifted, maybe your offerings have changed, or maybe you just need a facelift to keep up with the times. Whatever the reason,
5 Posting Trends You Do Not Want to Miss
Social media trends come and go so quickly that they can be hard to catch before they disappear. It seems that as soon as a trend or concept gains popularity, a new one pops up to overtake it.
Tips and Tricks for Becoming a Successful Influencer: Part 2
A couple weeks ago, we shared part 1 of our Tips and Tricks for Influencers series, which focused on establishing your accounts to set yourself up for success. Today, we are back with part 2.
Ways to Learn About Your Audience
Getting to know your audience is one of the most beneficial things you can do for any business. It’s hard to sell to or connect with an audience you don’t really know! Sometimes, a brand will have one intended audience, but will come to learn that a different demographic is actually their main group of customers. That’s why it is so important to learn about your actual customers, and grow your understanding of them. Below are a few of the best ways to learn about your audience.
Getting the Most out of Giveaways
Everywhere you look on the internet these days, there are giveaways galore! You can win anything from a flat-screen TV to a spa weekend to a pair of new shoes. As a consumer, the prospect of winning something free
New Marketing Roles to Look Out For
As the world changes, the job market changes with it. Especially in fields that rely heavily on technology, new jobs are constantly emerging as new technologies are developed. In fact, many of the jobs today’s college students will get after graduation do not even exist yet.