Managing Online Hate For Your Business
No matter how hard you try, not everyone will like your business all of the time, and you are bound to get some negative attention online at some point. Whether it’s a negative review, hate comments on your posts, or customers angry about misinformation, you will want to manage this negative attention quickly and efficiently so it doesn’t hurt your brand too much. Here are a few ways to manage the hate your brand can receive online and potentially turn it around. If you’ve gotten to this point, fear not! Here are some ways you can refresh your brand and keep it up to date, without needing to completely rebrand or start from scratch.
Is your Website Truly User-Friendly?
With so much commerce taking place online these days, it’s more important than ever that your website is user-friendly. You may think your site is all set, but is it really? Here are a few easy things you can do and changes you can make to ensure your audience has a seamless experience on your site.
How To Start A Conversation On Twitter
Twitter has grown in popularity as a powerful platform for bringing people from all over the world together. Businesses and entrepreneurs use this social media network to interact and connect with their customers. However, you must commit to Twitter to engage your supporters in high-quality conversations. That is why it is important to keep in mind that to start a conversation on Twitter, you must take advantage of any opportunity for interaction. We understand how intimidating this can be, so here are some tips for starting a Twitter conversation.
How Facebook is Pushing Back On The iOS 14.5 Update
Last week, we published a post explaining the basics of the most recent iOS update from Apple, and the impact it was having on businesses’ ability to advertise digitally, particularly on apps like Facebook. Today, we’re diving deeper into the ways Facebook has reacted to this update, changes they’ve made in response to it, and how this all contributes to the outlook of Facebook ads for businesses.
Targeting the Right Audience
No matter how clever, eye-catching, or compelling the ads you create are, they’ll only be effective if you’re reaching the right people. Targeting the right audience is a huge key to success. In digital marketing, there are a variety of tools and platforms that can help you target your ads to specific audiences. So how can you go about working to reach the right people? In three words, your target audience needs to be relevant, reachable, and identifiable.
What is Geofencing?
We talked a bit about location-based marketing on the blog a few weeks ago. Today, we’re diving a little deeper into one specific form of location-based marketing, geofencing. Read on for the scoop on all things geofencing, from what it even is, to how it compares to other forms of marketing and how your business can benefit from it.
The Birth of Influencer Marketing
Influencer marketing is quite pervasive today, but where did it all begin? The roots of what we now know as influencer marketing, or social media influencer marketing, date back centuries. We’ll walk through the history to explain how influencing began, and how we got to where we are today.
Everything to Know About Twitter Fleets
Since being introduced at the end of 2020, Twitter’s Fleets feature has been growing and evolving. What are the benefits of using Fleets, and are they here to stay? Read on for our take on Twitter’s latest feature.
Hot Social Media Trends for the Cold Months
It’s cold outside, but keep your social media pages hot with these trends all winter long!
Breaking Into the Influencer Game
So you want to be an influencer. Honestly, who doesn’t? Getting paid to post pictures on social media, getting free products, trips to exotic destinations. Sign me up! Unfortunately, it’s not quite that simple. If you are genuinely interested in breaking into the influencer field though, here are a few tips to help you get started.