Navigating Marketing During Tumultuous Times
It can be a challenge to know how to handle major world events and turmoil as a business. Should you address the happenings and take a stance, or stay neutral and wait for the situation to blow over? Either way, it is clear that in tumultuous times, everything, even marketing for your brand, is impacted in some way. We’ve laid out some tips below to help your business try to navigate a successful and appropriate marketing strategy during chaotic times.
The Scoop on Instagram Reels
Since launching in August, Instagram Reels has been building momentum. It still remains to be seen just how popular this feature will ultimately be. Thus far, it has taken off with certain demographics more than others, but it does present an interesting opportunity to explore a new method of sharing content through Instagram.
Ecommerce Must Haves
Having an Ecommerce site is basically a must in this day and age. Offering customers the option to shop online can help your profits greatly, by increasing ease of access and expanding your reach beyond the area you are physically located. There are a seemingly endless number of Ecommerce platforms to choose from. No matter which one you choose, for your Ecommerce site to be successful, there are a few must-have features you need to be sure to offer.
Business and Personality: Using Your Traits to Your Advantage
Through the years, there have been many studies done correlating personality traits with leadership and success in business. These are interesting, and do show some significant patterns. However, since personality traits are relatively stable over time for individuals, these studies also have limited applications. If you happen to be extraverted and conscientious, then they can make you feel good about your chances, but if not, they can be disheartening. So if you don’t possess these “successful” traits, does that mean you are doomed to fail professionally?
The Power of Persuasion
When you think of persuasive you may think of a pushy car salesman who just won’t take no for an answer, but there are plenty of other ways to persuade people. Psychology has given us many persuasion techniques that have been proven to work in various settings, including in marketing your business. Here are a few you should be applying to your marketing strategy to easily increase your sales.
Social Media Sites and Your Business
We are fully in the age of social media. It is almost impossible to have success as a brand today without having an online presence. It can be a challenge to craft this presence across the many different social media platforms that exist.
What is Social Listening and Why Does it Matter
Have you heard of Social Listening? It’s a very popular tool amongst brands right now, used to gauge and analyze their overall online presence. It has many aspects to it, but when they all come together, it has…
Marketing Using Memes
The average person spends an hour and a half each day on social media, and during that time, they see and share a lot of memes. Meme culture is constantly evolving, and new ones can go viral in the blink of an eye! The savvy marketer should know how to utilize the right memes at the right time to best connect with their audience. Many brands are now using memes heavily in their marketing, and there are even some unaffiliated accounts dedicated to memes about brands. Here’s how to incorporate memes into your marketing strategy.
10 Ways to Boost Your Catering Business
A catering business can grow monumentally with digital marketing. Because it’s one of the few service business models that doesn’t require a permanent storefront, the possibilities are limitless. Here are some aspects to focus on in order to make your catering business thrive.
5 Ways to Make Your Restaurant’s Facebook Page Shine
What do you use Facebook for in 2020? According to Mashable, 49% of Facebook users actually Facebook to find restaurants. Move over, Yelp! From ads to restaurant posts to user-generated reviews, chances are users idly scrolling on Facebook may see something that catches their attention – and makes their mouths water. Here’s what you can do for your restaurant’s Facebook page to make sure it stands out.