How to Connect with Your Audience Virtually
In a world of technology and virtual connections, it is now more important than ever to use these tools to try to form relationships and connections with your customers. Below are a few tips and tricks to make your virtual connections as strong as, if not stronger than, in-person connections for your brand.
The Scoop on Instagram Reels
Since launching in August, Instagram Reels has been building momentum. It still remains to be seen just how popular this feature will ultimately be. Thus far, it has taken off with certain demographics more than others, but it does present an interesting opportunity to explore a new method of sharing content through Instagram.
Psychology in Advertising: Part 2
Last week, we shared some ways psychology is used in advertising that you might not even notice. There were way too many examples for just one blog post, so today, we’re back with part 2! Here are a few more common advertising techniques that are based on psychological principles.
Events We’d Love to See Turned Virtual
Since the world was forever changed way back in March by the global pandemic, many places have found ways to turn events and experiences virtual. Everything from concert live streams to virtual museum walk-throughs to remote team building activities have helped keep people entertained.
Psychology in Advertising: Part 1
Have you ever wondered how the advertisements that you see everywhere came to be? How did the teams working on them decide on the colors, the phrases, and the overall look of the ad? There are of course many factors in this decision-making process, but one that you might not realize is an important factor is psychology.
Ecommerce Must Haves
Having an Ecommerce site is basically a must in this day and age. Offering customers the option to shop online can help your profits greatly, by increasing ease of access and expanding your reach beyond the area you are physically located. There are a seemingly endless number of Ecommerce platforms to choose from. No matter which one you choose, for your Ecommerce site to be successful, there are a few must-have features you need to be sure to offer.
Marketing to the World’s Technology Obsession
For most of us humans, the majority of our days are spent staring at a screen. Whether it’s working on our laptops, streaming the latest Netflix show on our TVs, or playing games on our phones, we are without a doubt addicted to technology. For better or for worse, this addiction has a strong grip on all generations in today’s society, and won’t be disappearing or letting up anytime soon.
Business and Personality: Using Your Traits to Your Advantage
Through the years, there have been many studies done correlating personality traits with leadership and success in business. These are interesting, and do show some significant patterns. However, since personality traits are relatively stable over time for individuals, these studies also have limited applications. If you happen to be extraverted and conscientious, then they can make you feel good about your chances, but if not, they can be disheartening. So if you don’t possess these “successful” traits, does that mean you are doomed to fail professionally?
Most Common Email Communication Mistakes
For many professionals today, email is their primary form of communication with clients, partners, and coworkers. Email, of course, has its benefits and its drawbacks.
Despite its convenience, it can quickly lead to frustration and confusion if people have different expectations, or if the lines of communication become unclear. Below are the top 7 mistakes professionals tend to make in their email communication, and how to avoid these frustrating errors.
Ways to Learn About Your Audience
Getting to know your audience is one of the most beneficial things you can do for any business. It’s hard to sell to or connect with an audience you don’t really know! Sometimes, a brand will have one intended audience, but will come to learn that a different demographic is actually their main group of customers. That’s why it is so important to learn about your actual customers, and grow your understanding of them. Below are a few of the best ways to learn about your audience.