Influencer Incentives Beyond Compensation
As the field of social media influencing has grown, the expectations for compensation have grown along with it. When influencing was a new concept, it was more of a hobby than a job for most people, so partnerships offering free product in exchange for posts were the norm. Influencers were more willing to do more work for less. However, as the field has become more established, it has become a full-time job for many. Influencers have come to expect payment, just as you would for any other job.
Ways to Support Local This Holiday Season
It’s only fitting that 2020 will be coming to a close with a weird and unprecedented holiday season. Many small shops, restaurants, and other businesses are hurting, and need support now more than ever. Luckily, whether you’re planning to leave your house or just take care of all your holiday preparations from the couch, there are plenty of ways you can support local businesses. Below are a few ideas.
Taking Advantage of Your Strengths
As a business, it is important to know what your strengths and competitive advantages are. If you have any sort of advantage over your competitors, you really need to make the most of it! An advantage could be anything from a lower price, to a specific product feature you offer that your competitors don’t, to the variety of products you offer, to the creativity of your advertisements. No matter what it is you do best, we’ve laid out a little roadmap below for how to recognize and take advantage of your strengths as a company.
Instagram Ideas for Restaurants
When it comes to your brand’s Instagram, you always want to be switching up your content and posting new things. This can present a bit of a challenge for places like restaurants, who tend to offer a small number of products within one product category. Even if you feel like your restaurant has limited material to work with, there are some ways you can still make your Instagram presence strong! Here are a few suggestions to step up your restaurant’s instagram game.
Check Out Our Work
In today’s blog post, we wanted to share some of what we’ve been up to recently. Check out some of our recent work in website building, social media optimization, branding, and more! You can learn more about what we do and how we can help your business…
How to Connect with Your Audience Virtually
In a world of technology and virtual connections, it is now more important than ever to use these tools to try to form relationships and connections with your customers. Below are a few tips and tricks to make your virtual connections as strong as, if not stronger than, in-person connections for your brand.
Ways Your Competitors Can Actually Help You
Competition doesn’t always have to be a bad thing. As a business, there may be times you wish your competitors would just disappear, leaving you to rule the market. However, there are some benefits to having healthy competition that you may not even realize. We’ve outlined a few ways you can actually benefit from your competition below.
Marketing Around the Holiday Season
There is no more important time of year for marketing than around the holidays. Between parties, events, end-of-year corporate bonuses, and gifts for family and friends, consumers purchase more at this time of year than any other time. It is important for brands to capitalize on this increased spending to boost their sales in the final quarter of the year.
How To Turn Traffic Into Sales
Driving traffic to your site is one thing, but getting that traffic to convert into sales is a whole different ball game. Oftentimes, business will be getting plenty of clicks, but the sales numbers just aren’t reflecting the same success. Here are a few potential reasons your traffic numbers may be there, but the sales just aren’t coming, and some methods to boost those sales.
Increasing Email Open Rates
Email marketing is a very profitable aspect of marketing right now. When used correctly, it can be a great way to interact directly with a tailored list of customers who have an attachment to your brand.