The Birth of Influencer Marketing

Influencer marketing is quite pervasive today, but where did it all begin? The roots of what we now know as influencer marketing, or social media influencer marketing, date back centuries. We’ll walk through the history to explain how influencing began, and how we got to where we are today.

Why Advertising Works

There’s no denying that advertising works. Consumers don’t always like to believe that they’ve been influenced by the ads they see on TV or online, but decades of evidence show that advertising does have a huge impact. Why else would companies continue to funnel millions of dollars into their marketing?

Show Your Favorite Brands Some Love for Valentine’s Day

Everyone knows that Valentine’s Day is all about love. You don’t have to just reserve that love for your significant other, though. Why not show some of your favorite brands some love this Valentine’s weekend too? It’s no secret it’s been a pretty tough past 12 months for everyone, and companies appreciate your support now more than ever!

Check Out Our Work

In today’s blog post, we wanted to share some of what we’ve been up to recently. Check out some of our recent work in website building, social media optimization, branding, and more! You can learn more about what we do and how we can help your business…

Navigating Marketing During Tumultuous Times

It can be a challenge to know how to handle major world events and turmoil as a business. Should you address the happenings and take a stance, or stay neutral and wait for the situation to blow over? Either way, it is clear that in tumultuous times, everything, even marketing for your brand, is impacted in some way. We’ve laid out some tips below to help your business try to navigate a successful and appropriate marketing strategy during chaotic times.

Improve Your Targeting with Psychographics

Targeted ads are a great way to make the most of your digital marketing dollars. However, sometimes standard demographics, like age, gender, and location, are not nuanced enough to allow you to accurately target the audience you are going for. That is where psychographics come into play. We’re breaking down what they are and how to best make use of the below.

Key Differences Between Facebook and Instagram Strategy

Facebook and Instagram are the two social media powerhouses, especially when it comes to social media marketing. Other sites and platforms can be important too, but these two reign supreme. And while they are similar in many ways, your strategy for Instagram and Facebook should not be exactly the same. We’re walking through some of the key differences between the two platforms, and what that means for your marketing strategy for each.

Quick and Easy Updates to Your Ecommerce Site

A well-designed and easy-to-navigate ecommerce site is an essential element of success for any business. Other marketing is what drives customers to your site, but the site itself really seals the deal. These quick fixes can help make your ecommerce site as effective and simple for your customers as possible.

How to Effectively Use Your Digital Marketing Data

In marketing today, data is everywhere. Even small companies need to use big data to inform their digital marketing decisions. There is so much to be gained from analyzing digital marketing data, but it can be overwhelming to know where to begin. We’re here to walk you through a few of the major ways you can make use of your data to help your marketing efforts.