Ways to Support Local This Holiday Season
It’s only fitting that 2020 will be coming to a close with a weird and unprecedented holiday season. Many small shops, restaurants, and other businesses are hurting, and need support now more than ever. Luckily, whether you’re planning to leave your house or just take care of all your holiday preparations from the couch, there are plenty of ways you can support local businesses. Below are a few ideas.
Taking Advantage of Your Strengths
As a business, it is important to know what your strengths and competitive advantages are. If you have any sort of advantage over your competitors, you really need to make the most of it! An advantage could be anything from a lower price, to a specific product feature you offer that your competitors don’t, to the variety of products you offer, to the creativity of your advertisements. No matter what it is you do best, we’ve laid out a little roadmap below for how to recognize and take advantage of your strengths as a company.
Experimenting with your Marketing Tactics
Experimental practices have long been an important part of developing marketing strategies. They are an important first step in testing out marketing ideas before they are released to the public. They can be helpful in providing quantitative and qualitative support for whatever tactics you choose to go with. Below are a few of the most popular experimental and scientific techniques used in the field of marketing, and how each can be helpful in crafting your strategy.
Check Out Our Work
In today’s blog post, we wanted to share some of what we’ve been up to recently. Check out some of our recent work in website building, social media optimization, branding, and more! You can learn more about what we do and how we can help your business…
Instagram Ideas for Restaurants
When it comes to your brand’s Instagram, you always want to be switching up your content and posting new things. This can present a bit of a challenge for places like restaurants, who tend to offer a small number of products within one product category. Even if you feel like your restaurant has limited material to work with, there are some ways you can still make your Instagram presence strong! Here are a few suggestions to step up your restaurant’s instagram game.
Ways Your Competitors Can Actually Help You
Competition doesn’t always have to be a bad thing. As a business, there may be times you wish your competitors would just disappear, leaving you to rule the market. However, there are some benefits to having healthy competition that you may not even realize. We’ve outlined a few ways you can actually benefit from your competition below.
How to Connect with Your Audience Virtually
In a world of technology and virtual connections, it is now more important than ever to use these tools to try to form relationships and connections with your customers. Below are a few tips and tricks to make your virtual connections as strong as, if not stronger than, in-person connections for your brand.
How To Turn Traffic Into Sales
Driving traffic to your site is one thing, but getting that traffic to convert into sales is a whole different ball game. Oftentimes, business will be getting plenty of clicks, but the sales numbers just aren’t reflecting the same success. Here are a few potential reasons your traffic numbers may be there, but the sales just aren’t coming, and some methods to boost those sales.
Marketing Around the Holiday Season
There is no more important time of year for marketing than around the holidays. Between parties, events, end-of-year corporate bonuses, and gifts for family and friends, consumers purchase more at this time of year than any other time. It is important for brands to capitalize on this increased spending to boost their sales in the final quarter of the year.
Keeping Your Content Fresh
It can be easy to get into a rut when it comes to posting on social media. No matter how often your brand runs deals, unveils new offerings, or offers specials, sometimes your content feels stale and repetitive. There are, however, plenty of creative ways to keep your content feeling fresh. And the good news is, you don’t always need a professional photo shoot to do it. Here are some ways to freshen up your posts, both by repurposing old content and creating new content.