Planning social media content for a brand is a multi-faceted job. You have to balance the business goals of your company with the various social platforms you are on and the type of content users prefer consuming on each.
When it comes to content planning, no matter the channel(s) you’re working with, there are some basic rules you should follow. Here are some do’s and don’ts for social media content planning.
With so much commerce taking place online these days, it’s more important than ever that your website is user-friendly. You may think your site is all set, but is it really? Here are a few easy things you can do and changes you can make to ensure your audience has a seamless experience on your site.
After a long year of Zoom meetings and virtual events, people are very ready this summer to get back to in-person events. But even as the world reopens and “normalcy” resumes, virtual events continue to have their space. In fact, they can be a very valuable addition to many companies’ digital marketing arsenals. We’re walking through some of the ways virtual events are continuing to be utilized, the benefits these types of events have, and their outlook for the future.
The world is changing quickly, especially when it comes to the digital landscape. This fast pace can leave digital marketers with many questions as they’re trying to stay ahead of the curve: How can I keep up? How can I discern between what will be a passing trend and what is likely to stick around? How often do I need to change my strategy? How can I plan ahead with everything changing so quickly?
Digital marketing is fast-paced, there’s no doubt about it, and with this pace comes some challenges. Below are some tips for keeping up with the changing digital landscape in a way that optimizes your digital marketing efforts.
No matter how big or small your business is, it can be a challenge to keep everything and everyone organized. Even if it seems unnecessary in the moment, it is best to set standards and start making use of tools while your business is still small, so expansion and growth are more seamless. Here are some of the most useful organizational tools and technologies to help keep your business moving in the right direction.
Are you ready to take your brand’s visibility and engagement to the next level? Start by generating more social media leads to help you promote your product or service and reach a larger audience at a low cost. Here are 5 social media lead generation tactics and recommendations to help you succeed.
Managing an online community can be quite an undertaking. There are many facets to the job, from curating content to moderating comments and user posts. Here are some best practices for keeping your community at its best.
While both very successful, Instagram and Pinterest have both faced their fair share of struggles in recent years. In particular, they have both lost some favor with companies and influencers, so have had to try to capitalize on the rise of social shopping. More and more social media users expect to make purchases directly through social media, and expect that these channels will make their buying experience easier. To help raise their profile among businesses and influencers, Instagram and Pinterest have each separately introduced new capabilities recently. Read on for our take on the newest shopping tools available on these two channels.
Before deciding where to go or what to buy, people check out a company’s reputation by looking at online reviews and ratings. Therefore, having satisfied consumers write about their experience is always beneficial to you. Your customers’ feedback enhances your company and its products or services. Likewise, it enhances your online reputation while convincing others to choose your business. So how do you encourage your customers to write outstanding reviews to help your business succeed? Check out 5 five techniques to get more online reviews for your business.
No matter how clever, eye-catching, or compelling the ads you create are, they’ll only be effective if you’re reaching the right people. Targeting the right audience is a huge key to success. In digital marketing, there are a variety of tools and platforms that can help you target your ads to specific audiences. So how can you go about working to reach the right people? In three words, your target audience needs to be relevant, reachable, and identifiable.