What is Geofencing?

We talked a bit about location-based marketing on the blog a few weeks ago. Today, we’re diving a little deeper into one specific form of location-based marketing, geofencing. Read on for the scoop on all things geofencing, from what it even is, to how it compares to other forms of marketing and how your business can benefit from it.

Benefits of Investing in SEO for Your Business

If you’re at all involved in marketing, or spend any amount of time online, you probably know a bit about SEO. SEO helps you rank higher on search engines. That in and of itself is a pretty big benefit, but how can that actually help your business? Here are just a few reasons SEO matters.

Spring Your Marketing Forward for Spring

Things are warming up and thawing out as we spring into spring. Make sure your digital marketing efforts transition with the seasons with these tips to help you spring forward.

Pros and Cons of Automated Messaging

Many businesses have turned to automated messaging on their websites and social media pages. You can make use of automated messaging features to various different extents, from merely implementing a welcome message with some basic business information, to having full conversations with customers through a bot.
If your business has not yet implemented any automated messaging, you may be wondering about some of the benefits and downfalls of using it. There are definitely both pros and cons, although overall, it is generally beneficial and worthwhile to implement some sort of automated messaging. This can vary based on the specific needs of your company, so we’ve outlined the major pros and cons of automated messaging below.

Creative Ways to Make Your Facebook Ads Stand Out

Creating and running Facebook ads for your business can be relatively simple. However, if you want your ads to stand out, Facebook offers a variety of tools and methods to create attention-grabbing advertisements. Make use of all of these tools, and make the most of your content, with the tips below to step up your Facebook ads.

How Location-Based Marketing Can Help Your Business

A major trend in digital marketing that we haven’t talked about much before is location-based marketing. This type of marketing can help you target the right customers for your business more precisely, and save you from wasting valuable dollars on marketing to the wrong people. Read on to learn more about location-based marketing, and contact us today to find out how we can help your business make use of these technologies to reach new audiences.

Bringing Experiential Marketing Virtual

Experiential marketing had been growing for years, and emerging as an important part of marketing strategy…and then 2020 happened. Experiential marketing isn’t going away now, but it does definitely look different than anyone was expecting, with more of an emphasis on virtual experiences. Read on to walk through what experiential marketing is, and how it can successfully be taken virtual.

Always Be a Student of Your Industry

No matter your job, your industry, or your level in your company, you should never stop learning. There is always something new to learn that can help advance your career and improve your work. Stay curious and keep advancing yourself and your knowledge with these tips.

Deep Dive Into New Social Media Platforms

There are always new up-and-coming social media platforms emerging. While existing platforms work to change and evolve, new platforms try to fill holes in the field. We’re diving into a few promising platforms and apps that are poised to make a huge splash in 2021.

Traits That All Great Leaders Have

There are many different kinds of leaders. It is impossible to fully define what makes a great leader. There are, however, some common characteristics that all of the world’s most successful leaders share. Some of these traits are inborn, while others are easy to teach and develop. If you want to be a great leader, work on developing and honing the traits below.