How Location-Based Marketing Can Help Your Business
A major trend in digital marketing that we haven’t talked about much before is location-based marketing. This type of marketing can help you target the right customers for your business more precisely, and save you from wasting valuable dollars on marketing to the wrong people. Read on to learn more about location-based marketing, and contact us today to find out how we can help your business make use of these technologies to reach new audiences.
Bringing Experiential Marketing Virtual
Experiential marketing had been growing for years, and emerging as an important part of marketing strategy…and then 2020 happened. Experiential marketing isn’t going away now, but it does definitely look different than anyone was expecting, with more of an emphasis on virtual experiences. Read on to walk through what experiential marketing is, and how it can successfully be taken virtual.
Always Be a Student of Your Industry
No matter your job, your industry, or your level in your company, you should never stop learning. There is always something new to learn that can help advance your career and improve your work. Stay curious and keep advancing yourself and your knowledge with these tips.
Deep Dive Into New Social Media Platforms
There are always new up-and-coming social media platforms emerging. While existing platforms work to change and evolve, new platforms try to fill holes in the field. We’re diving into a few promising platforms and apps that are poised to make a huge splash in 2021.
Traits That All Great Leaders Have
There are many different kinds of leaders. It is impossible to fully define what makes a great leader. There are, however, some common characteristics that all of the world’s most successful leaders share. Some of these traits are inborn, while others are easy to teach and develop. If you want to be a great leader, work on developing and honing the traits below.
The Birth of Influencer Marketing
Influencer marketing is quite pervasive today, but where did it all begin? The roots of what we now know as influencer marketing, or social media influencer marketing, date back centuries. We’ll walk through the history to explain how influencing began, and how we got to where we are today.
Why Advertising Works
There’s no denying that advertising works. Consumers don’t always like to believe that they’ve been influenced by the ads they see on TV or online, but decades of evidence show that advertising does have a huge impact. Why else would companies continue to funnel millions of dollars into their marketing?
Show Your Favorite Brands Some Love for Valentine’s Day
Everyone knows that Valentine’s Day is all about love. You don’t have to just reserve that love for your significant other, though. Why not show some of your favorite brands some love this Valentine’s weekend too? It’s no secret it’s been a pretty tough past 12 months for everyone, and companies appreciate your support now more than ever!
Hot Social Media Trends for the Cold Months
It’s cold outside, but keep your social media pages hot with these trends all winter long!
Check Out Our Work
In today’s blog post, we wanted to share some of what we’ve been up to recently. Check out some of our recent work in website building, social media optimization, branding, and more! You can learn more about what we do and how we can help your business…