Navigating Marketing During Tumultuous Times

It can be a challenge to know how to handle major world events and turmoil as a business. Should you address the happenings and take a stance, or stay neutral and wait for the situation to blow over? Either way, it is clear that in tumultuous times, everything, even marketing for your brand, is impacted in some way. We’ve laid out some tips below to help your business try to navigate a successful and appropriate marketing strategy during chaotic times.

Improve Your Targeting with Psychographics

Targeted ads are a great way to make the most of your digital marketing dollars. However, sometimes standard demographics, like age, gender, and location, are not nuanced enough to allow you to accurately target the audience you are going for. That is where psychographics come into play. We’re breaking down what they are and how to best make use of the below.

Key Differences Between Facebook and Instagram Strategy

Facebook and Instagram are the two social media powerhouses, especially when it comes to social media marketing. Other sites and platforms can be important too, but these two reign supreme. And while they are similar in many ways, your strategy for Instagram and Facebook should not be exactly the same. We’re walking through some of the key differences between the two platforms, and what that means for your marketing strategy for each.

Quick and Easy Updates to Your Ecommerce Site

A well-designed and easy-to-navigate ecommerce site is an essential element of success for any business. Other marketing is what drives customers to your site, but the site itself really seals the deal. These quick fixes can help make your ecommerce site as effective and simple for your customers as possible.

How to Effectively Use Your Digital Marketing Data

In marketing today, data is everywhere. Even small companies need to use big data to inform their digital marketing decisions. There is so much to be gained from analyzing digital marketing data, but it can be overwhelming to know where to begin. We’re here to walk you through a few of the major ways you can make use of your data to help your marketing efforts.

Instagram Ideas for Restaurants

When it comes to your brand’s Instagram, you always want to be switching up your content and posting new things. This can present a bit of a challenge for places like restaurants, who tend to offer a small number of products within one product category. Even if you feel like your restaurant has limited material to work with, there are some ways you can still make your Instagram presence strong! Here are a few suggestions to step up your restaurant’s instagram game.

Maintaining a Small Business Feel as Your Company Grows

Growing a small start-up into a full-fledged business is an exciting endeavor. With growth comes so many new opportunities for production, marketing, distribution, and more. However, there are also positive aspects of a small business that you do not necessarily want to lose as you grow. Especially for employees that have been with you since the beginning, there can be challenges and frustrations that come with company growth. Here are a few ways you can try to maintain the perks of a small business while leveraging the advantages of growth and expansion.

Breaking Into the Influencer Game

So you want to be an influencer. Honestly, who doesn’t? Getting paid to post pictures on social media, getting free products, trips to exotic destinations. Sign me up! Unfortunately, it’s not quite that simple. If you are genuinely interested in breaking into the influencer field though, here are a few tips to help you get started.

Digital Marketing Trends to Watch in 2021

New year, new trends! Here are some digital marketing phenomena to keep your eye on in 2021. These trends are all set to take off or continue their upward trajectory in the new year.

New Year’s Resolutions for Your Business

Happy 2021! We all probably have personal resolutions picked out by now, but what about resolutions for your small business? Here are a few suggestions to help strengthen your business in the new year.

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