Business and Personality: Using Your Traits to Your Advantage

Through the years, there have been many studies done correlating personality traits with leadership and success in business. These are interesting, and do show some significant patterns. However, since personality traits are relatively stable over time for individuals, these studies also have limited applications. If you happen to be extraverted and conscientious, then they can make you feel good about your chances, but if not, they can be disheartening. So if you don’t possess these “successful” traits, does that mean you are doomed to fail professionally?

Most Common Email Communication Mistakes

For many professionals today, email is their primary form of communication with clients, partners, and coworkers. Email, of course, has its benefits and its drawbacks.
Despite its convenience, it can quickly lead to frustration and confusion if people have different expectations, or if the lines of communication become unclear. Below are the top 7 mistakes professionals tend to make in their email communication, and how to avoid these frustrating errors.

Ways to Learn About Your Audience

Getting to know your audience is one of the most beneficial things you can do for any business. It’s hard to sell to or connect with an audience you don’t really know! Sometimes, a brand will have one intended audience, but will come to learn that a different demographic is actually their main group of customers. That’s why it is so important to learn about your actual customers, and grow your understanding of them. Below are a few of the best ways to learn about your audience.

Long Term Business Impacts of Coronavirus

Can you even remember what your company was like before the coronavirus gripped our nation in March? It feels like a lifetime ago that it was business as usual in our country. There have been many obvious temporary impacts of course, like mask wearing, sanitizing stations, and socially distanced stores and restaurants. However, this public health crisis has also brought about some other shifts and impacts that could be longer lasting

Engagement – What It Is and How to Get It

Engagement, engagement, engagement. The holy grail of social media today. If you’ve got high engagement, your page is pretty much automatically considered “successful,” so it is highly sought after to say the least.

Do’s and Don’ts of YouTube Promotion

These days, YouTube is full of ads and branded content. Everything from hauls to product reviews to product placements fill videos in practically every genre and niche on the site. Brands can benefit immensely from YouTube influencer promotions

The Power of Word of Mouth

Contrary to what some people may believe, word of mouth is not an outdated, archaic marketing tool. Word of mouth and the role it plays for companies has changed through the years – there’s no doubting that. But through these changes, it is in fact just as important as ever.

Reasons to Rebrand

Change can be annoying, can’t it? Have you ever had a company you knew and loved completely change their logo, their slogan, or their advertising, and suddenly seem unfamiliar to you? This is called rebranding.

What is Social Listening and Why Does it Matter

Have you heard of Social Listening? It’s a very popular tool amongst brands right now, used to gauge and analyze their overall online presence. It has many aspects to it, but when they all come together, it has…

New Marketing Roles to Look Out For

As the world changes, the job market changes with it. Especially in fields that rely heavily on technology, new jobs are constantly emerging as new technologies are developed. In fact, many of the jobs today’s college students will get after graduation do not even exist yet.

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