Marketing a Niche Business
Niche markets are generated by introducing products or services that resonate with a small, specific audience, rather than mass markets. Niche businesses can charge premiums for their products or services and are generally more profitable than other types of firms. If marketed well, these businesses can be extremely lucrative. So here’s what to focus on to market your niche business right.
Our Top 5 STL Food Influencers
Forget New York and LA. St. Louis is filled to the brim with diverse and delicious restaurants, and we think it’s the underrated foodie town everyone should be looking out for. And where there’s good food, there are food influencers! Here are our top 5 STL food accounts you should be following to stay on top of St. Louis’s flourishing restaurant scene.
11 Ways to Upgrade Your Instagram Game
If you have a business, chances are you’re on Instagram. It’s one of the fastest-growing social networks, hitting 1 billion users in 2018, and counting! But not every business is using Instagram to their highest potential. Here are 11 ways you can get on top of your Instagram game.
Brand Identity Matters
Brand identity is more than just a logo – it’s every association, every experience a customer has with a brand. Most small businesses don’t put enough effort into building their brand identity until there’s a glaring issue. We’d advise against this – all businesses, especially small businesses should be actually consistently putting work into their brand to ensure such issues don’t arise.
How to Highlight Your Highlights
Instagram Stories are an excellent way for brands to connect to their followers. However, since they expire after 24 hours, you’ll want to find other ways to make sure your audience will actually see it. That’s when Story Highlights come in.
Yelp’s New Business Features
In the past few months, Yelp has been rolling out some monumental new features, opening up a world of exciting new possibilities for businesses. Here’s a guide to all you need to know about Yelp’s new business features.
You Can (Finally) Schedule Posts on Instagram
It’s always been a pain to schedule posts on Instagram – until now. Now you can rejoice and post easily to Instagram via Facebook Creator Studio for free!
How to Maximize Success With Email Marketing Automation
Want to engage with your audience and introduce new ideas to potential customers? Try an email marketing automation campaign, also known as an email drip campaign or an email nurture journey.
BYK Scroll-stopping Content
Marketeer.com says of working in the creative industry, “It’s our job to create content so good that it stops our audience mid-scroll and forces them to pay attention.” Sounds easy right? With over 500 million tweets and 95 million photos posted a day, it can be hard to make your brand stand out. Here’s how you can curate content that will make your audience stop mid-scroll!
BYK’s Top 5 Posting Tips
At BYK Digital Marketing, a large percentage of our time is spent posting for our clients. With all the competition that our clients face, we need to be experts in making them shine on their social media platforms. We came up with our five favorite tips for creating and implementing posts. Enjoy, and happy posting!