How Discounts Can Help or Hurt your Business

Every brand offers sales and discounts at some point. When you’re considering whether to run a sale, there are many factors to weigh. Below are some ways discounts can help and some ways discounts can hurt your business.

Digital Marketing Buzzwords and What They Actually Mean

Buzzwords. Those words you hear all the time and can never seem to escape from. Every industry has their own set, and knowing what they mean and how to use them is essential for success in any field. Here’s a quick rundown of some of the key digital marketing buzzwords you’ll want to know to impress your colleagues, friends, or maybe even a potential employer.

St. Louis Influencers to Watch

We love ourselves some local influencers. If you aren’t following these ladies already, you’re missing out on some great content! There’s a little bit of something for everyone below, from fitness to food to fashion. Here are our 7 can’t miss St. Louis influencers.

Reaching a Local Audience Digitally

The digital age has helped businesses reach customers in so many new ways, and opened up numerous new avenues through which to communicate with the public. With these incredible opportunities there have, of course, come some new challenges as well.

Rebranding Successfully

There are many reasons to rebrand your business. Maybe your target demographic has shifted, maybe your offerings have changed, or maybe you just need a facelift to keep up with the times. Whatever the reason,

5 Posting Trends You Do Not Want to Miss

Social media trends come and go so quickly that they can be hard to catch before they disappear. It seems that as soon as a trend or concept gains popularity, a new one pops up to overtake it.

Increasing Email Open Rates

Email marketing is a very profitable aspect of marketing right now. When used correctly, it can be a great way to interact directly with a tailored list of customers who have an attachment to your brand.

Social Media Sites and Your Business

We are fully in the age of social media.  It is almost impossible to have success as a brand today without having an online presence.  It can be a challenge to craft this presence across the many different social media platforms that exist.

Growth while Maintaining your Loyal Fan Base

As a business, you always want to be growing your audience and customer base. No matter who you are or how great your customers are, no brand has ever said “That’s enough, no need for any more fans please.”

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