Niche markets are generated by introducing products or services that resonate with a small, specific audience, rather than mass markets. Niche businesses can charge premiums for their products or services and are generally more profitable than other types of firms. If marketed well, these businesses can be extremely lucrative. So here’s what to focus on to market your niche business right.
Forget New York and LA. St. Louis is filled to the brim with diverse and delicious restaurants, and we think it’s the underrated foodie town everyone should be looking out for. And where there’s good food, there are food influencers! Here are our top 5 STL food accounts you should be following to stay on top of St. Louis’s flourishing restaurant scene.
If you have a business, chances are you’re on Instagram. It’s one of the fastest-growing social networks, hitting 1 billion users in 2018, and counting! But not every business is using Instagram to their highest potential. Here are 11 ways you can get on top of your Instagram game.
Brand identity is more than just a logo – it’s every association, every experience a customer has with a brand. Most small businesses don’t put enough effort into building their brand identity until there’s a glaring issue. We’d advise against this – all businesses, especially small businesses should be actually consistently putting work into their brand to ensure such issues don’t arise.
So you have a small business. But do you keep your website updated enough for your customers to keep up with your business? It’s easy to forget to make updates on top of managing your business. However, websites are invaluable to the small business owner.
Instagram Stories are an excellent way for brands to connect to their followers. However, since they expire after 24 hours, you’ll want to find other ways to make sure your audience will actually see it. That’s when Story Highlights come in.
In the past few months, Yelp has been rolling out some monumental new features, opening up a world of exciting new possibilities for businesses. Here’s a guide to all you need to know about Yelp’s new business features.
It’s always been a pain to schedule posts on Instagram – until now. Now you can rejoice and post easily to Instagram via Facebook Creator Studio for free!
Want to stir excitement in your customer base? Try a social media contest. Contrary to popular belief, it’ll take a lot more than just Tweeting, “WIN A FREE TV!”
Want to engage with your audience and introduce new ideas to potential customers? Try an email marketing automation campaign, also known as an email drip campaign or an email nurture journey.