How to Highlight Your Highlights
Instagram Stories are an excellent way for brands to connect to their followers. However, since they expire after 24 hours, you’ll want to find other ways to make sure your audience will actually see it. That’s when Story Highlights come in.
Yelp’s New Business Features
In the past few months, Yelp has been rolling out some monumental new features, opening up a world of exciting new possibilities for businesses. Here’s a guide to all you need to know about Yelp’s new business features.
You Can (Finally) Schedule Posts on Instagram
It’s always been a pain to schedule posts on Instagram – until now. Now you can rejoice and post easily to Instagram via Facebook Creator Studio for free!
How to Run a Social Media Contest
Want to stir excitement in your customer base? Try a social media contest. Contrary to popular belief, it’ll take a lot more than just Tweeting, “WIN A FREE TV!”
How to Maximize Success With Email Marketing Automation
Want to engage with your audience and introduce new ideas to potential customers? Try an email marketing automation campaign, also known as an email drip campaign or an email nurture journey.
The Listicle Listicle: 9 Tips for A Successful Listicle
If you’ve been on the Internet in the last few years, chances are you’ve seen a listicle or many. What sets a listicle apart from a mere list? Number one: it sounds more interesting (or weirder, depending on who you ask). Number two: it’s a cross between a list and an article. Listicles are a great way to engage with your audience in a much more palatable format than just a wall of text.
Here are BYK’s top tips for writing a successful listicle.
BYK Scroll-stopping Content
Marketeer.com says of working in the creative industry, “It’s our job to create content so good that it stops our audience mid-scroll and forces them to pay attention.” Sounds easy right? With over 500 million tweets and 95 million photos posted a day, it can be hard to make your brand stand out. Here’s how you can curate content that will make your audience stop mid-scroll!
Content We Love
Almost everyone in this digital era is a content creator. Whether you’re posting content on Facebook, Twitter, Instagram, Wordpress, or your own personal website, you’re publishing words or images that you hope will engage an audience in some way. One person may Tweet once a week about politics, while another person may Instagram multiple times a day about her new business. Chances are, the latter person is making more effort to create content that will encourage plenty of positive engagement.
BYK’s Top 5 Posting Tips
At BYK Digital Marketing, a large percentage of our time is spent posting for our clients. With all the competition that our clients face, we need to be experts in making them shine on their social media platforms. We came up with our five favorite tips for creating and implementing posts. Enjoy, and happy posting!
SEO & Social Media
As social media takes off and users on platforms such as Facebook, Twitter, and Instagram increase at an alarming rate, the most talked about question still remains: “Does social media contribute to my site’s SEO?” Well, the short answer is no… But in many cases, it’s a yes. Just not the way you’re thinking.