Yelp’s New Business Features
In the past few months, Yelp has been rolling out some monumental new features, opening up a world of exciting new possibilities for businesses. Here’s a guide to all you need to know about Yelp’s new business features.
SEO & Social Media
As social media takes off and users on platforms such as Facebook, Twitter, and Instagram increase at an alarming rate, the most talked about question still remains: “Does social media contribute to my site’s SEO?” Well, the short answer is no… But in many cases, it’s a yes. Just not the way you’re thinking.
Facebook Gets A Facelift
Facebook is in the process of rolling out new templates for its business pages with the aim of increasing connectivity between the more than 80 million small businesses that rely on Facebook and their legions of online fans. Facebook’s overall goal is to streamline customer experiences when interacting with Facebook business pages while simultaneously making these interactions more valuable for businesses. From a business owner’s perspective, there are six important dimensions to be aware of when it comes to the new templates: recommendations, actions, visibility of your story, customized business information, events and jobs.
Cooperative Marketing and Social Media
If you’ve been tuned in to social media recently – mostly Instagram and Twitter – then you’ve most certainly noticed some big changes taking place at one of the nation’s most…err…international (?) staple restaurants. That’s right, the International House of Pancakes (IHOP) has pivoted away from their roots and embraced a meatier brand identity as the International House of Burgers (IHOB). And IHOB was anything but discreet about rolling out their seismic shift in branding, teasing and plastering their social media accounts with newly designed graphics and fully owning their new direction. This bold and forthright step into the highly competitive realm of burgers triggered significant amount of collateral chatter from the other major players in this market sector:
5 Instagram Accounts You Must Follow
Are you hoping to up your social media presence? Are you looking for a little visual inspiration? Are you tired of scrolling through a feed full of your friends’ foodstagrams? Are you just feeling bored? Here are five Instagram accounts you won’t want to miss.
Posters Beware: Social Media & Politics
Posters Beware: Social Media & Politics As a business owner, you have the right to put your politics out there. However, you may also need to think about the consequences of those actions, especially when it comes to hot button issues. The Story: Recently, our friends at MoKaBe’s had an issue with and employee going […]