Yelp’s New Business Features

In the past few months, Yelp has been rolling out some monumental new features, opening up a world of exciting new possibilities for businesses. Here’s a guide to all you need to know about Yelp’s new business features.

Content We Love

Almost everyone in this digital era is a content creator. Whether you’re posting content on Facebook, Twitter, Instagram, Wordpress, or your own personal website, you’re publishing words or images that you hope will engage an audience in some way. One person may Tweet once a week about politics, while another person may Instagram multiple times a day about her new business. Chances are, the latter person is making more effort to create content that will encourage plenty of positive engagement.

SEO & Social Media

As social media takes off and users on platforms such as Facebook, Twitter, and Instagram increase at an alarming rate, the most talked about question still remains: “Does social media contribute to my site’s SEO?” Well, the short answer is no… But in many cases, it’s a yes. Just not the way you’re thinking.

Facebook Gets A Facelift

Facebook is in the process of rolling out new templates for its business pages with the aim of increasing connectivity between the more than 80 million small businesses that rely on Facebook and their legions of online fans. Facebook’s overall goal is to streamline customer experiences when interacting with Facebook business pages while simultaneously making these interactions more valuable for businesses. From a business owner’s perspective, there are six important dimensions to be aware of when it comes to the new templates: recommendations, actions, visibility of your story, customized business information, events and jobs.

Cooperative Marketing and Social Media

If you’ve been tuned in to social media recently – mostly Instagram and Twitter – then you’ve most certainly noticed some big changes taking place at one of the nation’s most…err…international (?) staple restaurants. That’s right, the International House of Pancakes (IHOP) has pivoted away from their roots and embraced a meatier brand identity as the International House of Burgers (IHOB). And IHOB was anything but discreet about rolling out their seismic shift in branding, teasing and plastering their social media accounts with newly designed graphics and fully owning their new direction. This bold and forthright step into the highly competitive realm of burgers triggered significant amount of collateral chatter from the other major players in this market sector:

5 Instagram Accounts You Must Follow

Are you hoping to up your social media presence? Are you looking for a little visual inspiration? Are you tired of scrolling through a feed full of your friends’ foodstagrams? Are you just feeling bored? Here are five Instagram accounts you won’t want to miss.

Posters Beware: Social Media & Politics

Posters Beware: Social Media & Politics As a business owner, you have the right to put your politics out there. However, you may also need to think about the consequences of those actions, especially when it comes to hot button issues. [vc_row css=”.vc_custom_1444315876399{padding-top: 5% !important;padding-right: 2% !important;padding-bottom: 5% !important;padding-left: 2% !important;background-color: #ffffff !important;}” row_type=”row” use_row_as_full_screen_section=”no” […]

Facebook Targeted Ads Expands Data

  Facebook has been using consumer data for quite a while so that people like us can use it to sell advertising. Your data has been fueling the platform so we may show you ads which are more likely to be of interest to you. But don’t let the conspiracy theories come about about how […]

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