Tips and Tricks for Becoming a Successful Influencer

Being an influencer sounds like a pretty sweet job.  Who wouldn’t want to get paid just to post about their life on social media?  I think many of us have been tempted at least once to give it a try for ourselves. 

The Power of Word of Mouth

Contrary to what some people may believe, word of mouth is not an outdated, archaic marketing tool. Word of mouth and the role it plays for companies has changed through the years – there’s no doubting that. But through these changes, it is in fact just as important as ever.

Do’s and Don’ts of YouTube Promotion

These days, YouTube is full of ads and branded content. Everything from hauls to product reviews to product placements fill videos in practically every genre and niche on the site. Brands can benefit immensely from YouTube influencer promotions

Engagement – What It Is and How to Get It

Engagement, engagement, engagement. The holy grail of social media today. If you’ve got high engagement, your page is pretty much automatically considered “successful,” so it is highly sought after to say the least.

BYK Scroll-stopping Content

Marketeer.com says of working in the creative industry, “It’s our job to create content so good that it stops our audience mid-scroll and forces them to pay attention.” Sounds easy right? With over 500 million tweets and 95 million photos posted a day, it can be hard to make your brand stand out. Here’s how you can curate content that will make your audience stop mid-scroll!

Loyalty Programs & Email Marketing: A Perfect Pairing for Restaurants

Ever had a customer rave about your food, promise to come back, and then… disappear? You’re not alone. The key to turning one-time diners into regulars isn’t just great food—it’s smart marketing. That’s where loyalty programs and email marketing come in. When used together, they create a powerful system to keep customers engaged, reward their […]

The Ultimate Guide to Local SEO for Restaurants

When was the last time you searched for “best restaurants near me”? Chances are, your potential customers are doing it every single day. If your restaurant isn’t showing up at the top of Google search results, you’re missing out on local diners who are actively looking for a place to eat. That’s where Local SEO […]

How Restaurants Can Use Instagram Reels to Attract More Diners

Ever scrolled through Instagram, saw a sizzling burger being cut in half, and suddenly found yourself craving one? That’s the power of Instagram Reels—quick, eye-catching, and designed to hook hungry customers in seconds. With Instagram pushing short-form video more than ever, restaurants that aren’t leveraging Reels are leaving money on the table. So, how can […]

Why Restaurants Should Spend More On Marketing

Whether your restaurant is quick-service or fine dining, open for breakfast or dinner, thriving or barely getting by, you probably aren’t putting enough focus on your restaurant marketing.  It’s easy to let marketing fall by the wayside when you start to get busy with other priorities.  But without effective marketing, it will be hard to […]

Location-Based Marketing for Small Businesses

Making use of location-based marketing technologies can be beneficial to a wide range of businesses.  Small businesses, in particular, can really benefit from location-based marketing. We’re walking through some of the top ways location-based marketing can help small businesses below.   Grow Local Brand Awareness If your business is new or just not too well-known, location-based […]

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