Improve Your Targeting with Psychographics
Targeted ads are a great way to make the most of your digital marketing dollars. However, sometimes standard demographics, like age, gender, and location, are not nuanced enough to allow you to accurately target the audience you are going for. That is where psychographics come into play. We’re breaking down what they are and how to best make use of the below.
How to Effectively Use Your Digital Marketing Data
In marketing today, data is everywhere. Even small companies need to use big data to inform their digital marketing decisions. There is so much to be gained from analyzing digital marketing data, but it can be overwhelming to know where to begin. We’re here to walk you through a few of the major ways you can make use of your data to help your marketing efforts.
Key Differences Between Facebook and Instagram Strategy
Facebook and Instagram are the two social media powerhouses, especially when it comes to social media marketing. Other sites and platforms can be important too, but these two reign supreme. And while they are similar in many ways, your strategy for Instagram and Facebook should not be exactly the same. We’re walking through some of the key differences between the two platforms, and what that means for your marketing strategy for each.
Small Changes that Make a Big Difference for SEO
One of the most valuable ways to drive traffic to your site is through good SEO. One of the main ways to improve SEO is by creating new content that readers will find valuable; however, there are some ways to boost your SEO without having to put quite so much time and effort into all-new content creation. Here are a few ways you can improve SEO without completely revamping and rewriting your content.
Events We’d Love to See Turned Virtual
Since the world was forever changed way back in March by the global pandemic, many places have found ways to turn events and experiences virtual. Everything from concert live streams to virtual museum walk-throughs to remote team building activities have helped keep people entertained.
Things That Do NOT Factor Into the Instagram Algorithm
Businesses and influencers alike are always concerned with the Instagram algorithm. It can be helpful to craft your content in a way that works to “beat” the algorithm. However, there are many misconceptions about what actually factors heavily into the algorithm and what does not. Here are a few components that are commonly mistaken as being important factors in the algorithm that in reality, don’t matter much at all.
Most Common Email Communication Mistakes
For many professionals today, email is their primary form of communication with clients, partners, and coworkers. Email, of course, has its benefits and its drawbacks.
Despite its convenience, it can quickly lead to frustration and confusion if people have different expectations, or if the lines of communication become unclear. Below are the top 7 mistakes professionals tend to make in their email communication, and how to avoid these frustrating errors.
Planning Ahead While Maintaining Flexibility
When it comes to scheduling posts for social media, it can be a delicate balance between scrambling at the last second and planning too far ahead. You want your content to be timely and relevant, but also want to be able to plan your posts in advance. You want to be able to plan and work ahead, but also be ready to change and adapt on a moment’s notice.
Start Up Keys to Success
It’s no secret that the majority of start-up companies fail within the first few years of business. Starting a business is hard, and keeping it afloat is even harder. If you have a new business, or are thinking of starting one soon, here are a few things to keep in mind to avoid common mistakes and give you the best possible chances of success.
Successful Social Media Copywriting: Tips and Tricks
While not quite as glamorous or eye-catching as the photos and videos, the written copy on social media posts is just as important. It can make a social media campaign great if done well, and completely tank it if done poorly.