Social Media and Psychology
Social media has a huge impact on all of us, for better or or worse. Sometimes, we don’t even realize the impact it’s having, or why we are so affected. To better understand how social media came to have such a tight grip on society, it can be helpful to view it through the lens of psychology. Here are a few psychological frameworks to view social media phenomena through.
Common Digital Marketing Mistakes
Digital marketing is a huge factor in any company’s success. It is important to invest time, money, and resources into digital marketing efforts. When you are investing in these digital means though, you want to be sure you’re doing it in a smart way that will help your business grow. Below are 6 common mistakes businesses tend to make when it comes to digital marketing. Avoid these errors to keep your business at the top of its game digitally.
Tips and Tricks for Becoming a Successful Influencer: Part 2
A couple weeks ago, we shared part 1 of our Tips and Tricks for Influencers series, which focused on establishing your accounts to set yourself up for success. Today, we are back with part 2.
5 Posting Trends You Do Not Want to Miss
Social media trends come and go so quickly that they can be hard to catch before they disappear. It seems that as soon as a trend or concept gains popularity, a new one pops up to overtake it.
Rebranding Successfully
There are many reasons to rebrand your business. Maybe your target demographic has shifted, maybe your offerings have changed, or maybe you just need a facelift to keep up with the times. Whatever the reason,
Reaching a Local Audience Digitally
The digital age has helped businesses reach customers in so many new ways, and opened up numerous new avenues through which to communicate with the public. With these incredible opportunities there have, of course, come some new challenges as well.
Getting the Most out of Giveaways
Everywhere you look on the internet these days, there are giveaways galore! You can win anything from a flat-screen TV to a spa weekend to a pair of new shoes. As a consumer, the prospect of winning something free
Ways to Learn About Your Audience
Getting to know your audience is one of the most beneficial things you can do for any business. It’s hard to sell to or connect with an audience you don’t really know! Sometimes, a brand will have one intended audience, but will come to learn that a different demographic is actually their main group of customers. That’s why it is so important to learn about your actual customers, and grow your understanding of them. Below are a few of the best ways to learn about your audience.
Tips and Tricks for Becoming a Successful Influencer
Being an influencer sounds like a pretty sweet job. Who wouldn’t want to get paid just to post about their life on social media? I think many of us have been tempted at least once to give it a try for ourselves.
New Marketing Roles to Look Out For
As the world changes, the job market changes with it. Especially in fields that rely heavily on technology, new jobs are constantly emerging as new technologies are developed. In fact, many of the jobs today’s college students will get after graduation do not even exist yet.