Things That Do NOT Factor Into the Instagram Algorithm

Businesses and influencers alike are always concerned with the Instagram algorithm. It can be helpful to craft your content in a way that works to “beat” the algorithm. However, there are many misconceptions about what actually factors heavily into the algorithm and what does not. Here are a few components that are commonly mistaken as being important factors in the algorithm that in reality, don’t matter much at all.

Most Common Email Communication Mistakes

For many professionals today, email is their primary form of communication with clients, partners, and coworkers. Email, of course, has its benefits and its drawbacks.
Despite its convenience, it can quickly lead to frustration and confusion if people have different expectations, or if the lines of communication become unclear. Below are the top 7 mistakes professionals tend to make in their email communication, and how to avoid these frustrating errors.

Planning Ahead While Maintaining Flexibility

When it comes to scheduling posts for social media, it can be a delicate balance between scrambling at the last second and planning too far ahead. You want your content to be timely and relevant, but also want to be able to plan your posts in advance. You want to be able to plan and work ahead, but also be ready to change and adapt on a moment’s notice.

Start Up Keys to Success

It’s no secret that the majority of start-up companies fail within the first few years of business. Starting a business is hard, and keeping it afloat is even harder. If you have a new business, or are thinking of starting one soon, here are a few things to keep in mind to avoid common mistakes and give you the best possible chances of success.

Successful Social Media Copywriting: Tips and Tricks

While not quite as glamorous or eye-catching as the photos and videos, the written copy on social media posts is just as important. It can make a social media campaign great if done well, and completely tank it if done poorly.

Rebranding Successfully

There are many reasons to rebrand your business. Maybe your target demographic has shifted, maybe your offerings have changed, or maybe you just need a facelift to keep up with the times. Whatever the reason,

Reaching a Local Audience Digitally

The digital age has helped businesses reach customers in so many new ways, and opened up numerous new avenues through which to communicate with the public. With these incredible opportunities there have, of course, come some new challenges as well.

5 Posting Trends You Do Not Want to Miss

Social media trends come and go so quickly that they can be hard to catch before they disappear. It seems that as soon as a trend or concept gains popularity, a new one pops up to overtake it.

Getting the Most out of Giveaways

Everywhere you look on the internet these days, there are giveaways galore!  You can win anything from a flat-screen TV to a spa weekend to a pair of new shoes.  As a consumer, the prospect of winning something free

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