Planning Ahead While Maintaining Flexibility
When it comes to scheduling posts for social media, it can be a delicate balance between scrambling at the last second and planning too far ahead. You want your content to be timely and relevant, but also want to be able to plan your posts in advance. You want to be able to plan and work ahead, but also be ready to change and adapt on a moment’s notice.
Start Up Keys to Success
It’s no secret that the majority of start-up companies fail within the first few years of business. Starting a business is hard, and keeping it afloat is even harder. If you have a new business, or are thinking of starting one soon, here are a few things to keep in mind to avoid common mistakes and give you the best possible chances of success.
Successful Social Media Copywriting: Tips and Tricks
While not quite as glamorous or eye-catching as the photos and videos, the written copy on social media posts is just as important. It can make a social media campaign great if done well, and completely tank it if done poorly.
Social Media and Psychology
Social media has a huge impact on all of us, for better or or worse. Sometimes, we don’t even realize the impact it’s having, or why we are so affected. To better understand how social media came to have such a tight grip on society, it can be helpful to view it through the lens of psychology. Here are a few psychological frameworks to view social media phenomena through.
Common Digital Marketing Mistakes
Digital marketing is a huge factor in any company’s success. It is important to invest time, money, and resources into digital marketing efforts. When you are investing in these digital means though, you want to be sure you’re doing it in a smart way that will help your business grow. Below are 6 common mistakes businesses tend to make when it comes to digital marketing. Avoid these errors to keep your business at the top of its game digitally.
Tips and Tricks for Becoming a Successful Influencer: Part 2
A couple weeks ago, we shared part 1 of our Tips and Tricks for Influencers series, which focused on establishing your accounts to set yourself up for success. Today, we are back with part 2.
5 Posting Trends You Do Not Want to Miss
Social media trends come and go so quickly that they can be hard to catch before they disappear. It seems that as soon as a trend or concept gains popularity, a new one pops up to overtake it.
Rebranding Successfully
There are many reasons to rebrand your business. Maybe your target demographic has shifted, maybe your offerings have changed, or maybe you just need a facelift to keep up with the times. Whatever the reason,
Reaching a Local Audience Digitally
The digital age has helped businesses reach customers in so many new ways, and opened up numerous new avenues through which to communicate with the public. With these incredible opportunities there have, of course, come some new challenges as well.
Getting the Most out of Giveaways
Everywhere you look on the internet these days, there are giveaways galore! You can win anything from a flat-screen TV to a spa weekend to a pair of new shoes. As a consumer, the prospect of winning something free