Email Marketing: Keep This In Mind Before Pressing Send
Creating a successful email marketing campaign is not as easy as it may seem. There is usually one main goal: improve conversions so your business gets more leads and sales. In order to achieve this goal, you must first understand the science behind it. Here are 5 key factors that you should keep in mind before pressing send.
Welcome To The Influencer Age
Welcome to the influencer age, where 20 somethings become millionaires by promoting…shampoo? OK, so it’s not just 20 somethings and shampoo but at least we painted a picture to get us started.
If you don’t know what an influencer is, chances are you’ve still seen a post by one or even know one – that’s how popular influencer marketing has become.
Breaking The Bot: Facebook Autoresponder Tips
More and more people are relying on Facebook to get all the information they need about a business. Facebook Messenger has become the go-to for receiving quick and timely answers. Businesses will see all sorts of topics come through messenger. From compliments to complaints to questions about hours, locations, and menus, patrons expect to get an answer.
For growing businesses, this can get quite overwhelming. To give the best customer service possible, one might feel they have to be on call 24/7 to respond to messages. Luckily with Facebook Autoresponder, you do not have to have someone on call at all times to answer incoming questions.
Here are several tips to help you Break The Bot and get your Facebook Autoresponder up and running, smoothly and efficiently.
SEO: The Beginners Guide To Ranking
Search engines are actual question answering machines. I wish I had a running tally of how many times someone told me or I told someone to simply “google it.” After all, the average internet user makes 3 to 4 internet searches per day. Add all the google users up and that brings us to a whopping 7 billion searches a day.
That being said, there is obviously a lot of information out there waiting to be found. If you have a website, you might be overwhelmed about how to get your webpage to the top. It’s time to show SEO who’s boss. (You, you’re the boss.)
YouTube & Your Wallet: Make Money On YouTube
In 2020, YouTube will make 5.5 billion dollars worth of advertising revenue in just the United States. I don’t know about you, but that makes me pretty inspired to make some money off of my YouTube channel.
How much are the top guys making, you ask?
Slide Into Their DMs: How To Use Twitter Messaging
Let’s get personal. Remember those days of touring colleges and it seemed like the catchphrase for every single one was “When you are a student here, you are not just a number. Your professors will know your name and build a personal relationship with you.” I took that into account when choosing a school. Now I take that into account while managing Twitter accounts for businesses. How the tables have turned. Thanks for the advice, college!
10 Ways To Improve Your Ecommerce Store
Ready to take your Ecommerce store to the next level but unsure how? Good news! You’re probably overthinking it. Think back to the last time you placed an online order. What made the experience a pleasant or not so pleasant one? Maybe the cell phone quality photos made you turn away from a product or […]
Digital Marketing in a Changing Digital Landscape
The world is changing quickly, especially when it comes to the digital landscape. This fast pace can leave digital marketers with many questions as they’re trying to stay ahead of the curve: How can I keep up? How can I discern between what will be a passing trend and what is likely to stick around? How often do I need to change my strategy? How can I plan ahead with everything changing so quickly?
Digital marketing is fast-paced, there’s no doubt about it, and with this pace comes some challenges. Below are some tips for keeping up with the changing digital landscape in a way that optimizes your digital marketing efforts.
Managing Online Hate For Your Business
No matter how hard you try, not everyone will like your business all of the time, and you are bound to get some negative attention online at some point. Whether it’s a negative review, hate comments on your posts, or customers angry about misinformation, you will want to manage this negative attention quickly and efficiently so it doesn’t hurt your brand too much. Here are a few ways to manage the hate your brand can receive online and potentially turn it around. If you’ve gotten to this point, fear not! Here are some ways you can refresh your brand and keep it up to date, without needing to completely rebrand or start from scratch.
Is your Website Truly User-Friendly?
With so much commerce taking place online these days, it’s more important than ever that your website is user-friendly. You may think your site is all set, but is it really? Here are a few easy things you can do and changes you can make to ensure your audience has a seamless experience on your site.