7 Best Ways to Reach Local Customers
For many small businesses, and restaurants in particular, it is essential to reach people nearby. Reaching local customers presents a unique challenge: our world has become so globalized, but you want to scale it back and reach people who are local. Luckily, there are plenty of tools and methods available to help you reach the […]
Highlighting Some Incredible Charleston Small Business Owners
Charleston, South Carolina has a lot to offer, from its Southern hospitality to its charming historic architecture and delicious food options. In particular, the small business scene in Charleston is absolutely incredible! In today’s blog, we’re highlighting just a few of the extremely talented small business owners doing their thing (and doing it oh so […]
Things you might not realize need to be updated on your website
So many pages, so many spots where things can be forgotten. Even on a relatively simple website, there are plenty of things that can get overlooked or become out of date. There’s a lot to remember when it comes to website maintenance. Here are just a few of the most commonly overlooked aspects of your […]
Marketing Tips for Quick-Service Restaurants
Restaurant marketing is a beast all of its own. Many of the characteristics that set restaurants apart from other businesses (their hours, business model, level of staffing, etc) also mean their digital marketing needs are a little bit different. Here at BYK Digital, we work with a large number of restaurants and food service clients. […]
The Do’s and Don’ts of TikTok for Brands
TikTok’s user base has expanded rapidly over the past few years, and along with that growth, has fostered a platform that allows businesses to market themselves in an accessible, affordable, and relatable way. Through TikTok marketing, businesses can easily connect with their user-base and generate engagement with their brand. That means if you’re not on […]
The Continued Value of Virtual Events
After a long year of Zoom meetings and virtual events, people are very ready this summer to get back to in-person events. But even as the world reopens and “normalcy” resumes, virtual events continue to have their space. In fact, they can be a very valuable addition to many companies’ digital marketing arsenals. We’re walking through some of the ways virtual events are continuing to be utilized, the benefits these types of events have, and their outlook for the future.
Guerrilla Marketing? What’s That?
Let’s face it, advertisements are everywhere we look nowadays. This poses a challenge for marketing companies to create scroll-stopping content. This is where Guerilla Marketing comes in.
Guerilla Marketing is a form of advertising that uses unusual and creative visuals that stops someone in their tracks and gets them thinking. The best part? It tends to be a much cheaper alternative to regular advertising! A little creativity can go a long way.
How To Use Instagram To Promote Your Small Business
Instagram has quickly made its way to the top of social media platforms. Over 25 million of Instagram’s users are businesses! If you’re a small business and not using Instagram, here’s a list of reasons why you should be.
So, You Want To Start A Podcast?
It seems as if the number of podcasts out there have skyrocketed overnight. I don’t know about you but I always have a list of podcasts to get through each week. I like double tasking and it’s hard to do that while reading a book. Listening on the other hand is perfect for the busy body. Consuming knowledge while working out? Sounds good to me.
How To Grow Your Audience Through Guest Posting
Don’t stop at your own blog! Guest posting is one of the most important ways to begin growing your audience. Compare it to a celebrity interview. Talk shows would be pretty boring without the special guests. Having a guest come on is a great way to attract new eyes and grow your platform.