Things you might not realize need to be updated on your website
So many pages, so many spots where things can be forgotten. Even on a relatively simple website, there are plenty of things that can get overlooked or become out of date. There’s a lot to remember when it comes to website maintenance. Here are just a few of the most commonly overlooked aspects of your […]
Marketing Tips for Quick-Service Restaurants
Restaurant marketing is a beast all of its own. Many of the characteristics that set restaurants apart from other businesses (their hours, business model, level of staffing, etc) also mean their digital marketing needs are a little bit different. Here at BYK Digital, we work with a large number of restaurants and food service clients. […]
The Do’s and Don’ts of TikTok for Brands
TikTok’s user base has expanded rapidly over the past few years, and along with that growth, has fostered a platform that allows businesses to market themselves in an accessible, affordable, and relatable way. Through TikTok marketing, businesses can easily connect with their user-base and generate engagement with their brand. That means if you’re not on […]
5 Things That Could Be Secretly Hurting Your SEO
You know the basics: Your SEO can be hurt by broken links, lack of keywords, slow website speeds, and the like. But what are some lesser-known culprits that can lower your SEO? Here are 5 sneaky things that could be hurting your SEO without you even knowing it.
If you’ve gotten to this point, fear not! Here are some ways you can refresh your brand and keep it up to date, without needing to completely rebrand or start from scratch.
How to Write the Perfect Listicle
The digital marketing community continues to transform every day. When it comes time to write a listicle, often writers wonder: How do I begin? Who is my target audience? Will this content be compatible with our brand identity? Is it written in a way readers can easily understand? And finally what kind of list is needed? Fine-tuning to creating a listicle is important when outlining the dialogue for marketing content.
Managing Online Hate For Your Business
No matter how hard you try, not everyone will like your business all of the time, and you are bound to get some negative attention online at some point. Whether it’s a negative review, hate comments on your posts, or customers angry about misinformation, you will want to manage this negative attention quickly and efficiently so it doesn’t hurt your brand too much. Here are a few ways to manage the hate your brand can receive online and potentially turn it around. If you’ve gotten to this point, fear not! Here are some ways you can refresh your brand and keep it up to date, without needing to completely rebrand or start from scratch.
Catching Your Brand Up To Speed
It can be all too easy to let your brand get outdated over time without even realizing it. Suddenly, it’s been years and your branding is in pretty desperate need of a facelift to stay with the times.
If you’ve gotten to this point, fear not! Here are some ways you can refresh your brand and keep it up to date, without needing to completely rebrand or start from scratch.
Good Housekeeping For Your Brand
While not one of the most glamorous parts of the job, basic housekeeping and upkeep tasks can make a big difference for your marketing efforts and your business as a whole. The items below are not things you want to let fall to the wayside, as they could really hurt your business in the long run. Make sure to make all these tasks a regular part of your routine if you want your brand’s marketing efforts to be as strong as possible.
Reasons to Invest in Digital Paid Ads
For companies who do not have extensive experience in digital marketing, the idea of making a large financial investment into paid advertisements can be scary. Paying for digital ads is obviously much more costly than just running social media accounts and focusing on organic digital marketing means. However, paid advertising is usually worth the investment, and can bring in impressive results for your brand. Below are just a few of the many reasons you should consider investing in paid ads for business if you aren’t already.
Do’s and Don’ts of Social Media Content Planning
Planning social media content for a brand is a multi-faceted job. You have to balance the business goals of your company with the various social platforms you are on and the type of content users prefer consuming on each.
When it comes to content planning, no matter the channel(s) you’re working with, there are some basic rules you should follow. Here are some do’s and don’ts for social media content planning.