Client Success Story: Guido’s

We love celebrating the successes of our clients! Helping a local small business owner grow their brand is what we do best.  

Today, we’re highlighting one of our long-term clients, Guido’s Pizzeria and Tapas. As a marketing Swiss army knife, we’ve helped them grow, develop their business, and navigate the very uncertain pandemic years.

Who Is Guido’s?

Guido’s is a restaurant located in The Hill neighborhood of St. Louis.  They offer a unique fusion of Italian and Spanish specialties on their extensive menu. Guido’s is family-run, and has been owned by Miguel Carretero and his family since 1988. They serve up authentic family recipes made with love, and are a staple in The Hill community.  Just a few of their signature dishes: Spanish paella, homemade lasagna, and St. Louis-style pizza with their unique blend of Provel and mozzarella cheese.

Business Highlights

Guido’s was by no means a new restaurant when we began working with them a few years ago.  However, although they were well-established, our marketing efforts were able to help them really enhance their business and put their best foot forward. Focused digital marketing efforts was not something they had time for while also trying to manage and run a very popular restaurant. Our team of marketing experts eased the burden, and made sure Guido’s was getting the best possible restaurant marketing

Through a combination of what they already had in place and our digital marketing expertise, Guido’s offers the following business highlights. These highlights drive sales, bring in new customers, and increase brand awareness. 

  • Online reservation system
  • Online ordering for carryout 
  • eGift cards 
  • Active social presence on Instagram Facebook, and TikTok 

Pandemic Pivots

Like all restaurants, the events of March 2020 hit Guido’s hard.  Overnight, hospitality marketing and the industry as a whole changed completely.   

Luckily, we were able to help Guido’s pivot and continue to succeed in the new landscape. Our digital promotions shifted from an emphasis on in-person dining to an emphasis on to-go orders. Special Family Meal Deals were added to their menu to encourage people to keep ordering out. They temporarily offered local delivery to make ordering online even more convenient. We heavily promoted all of these efforts in digital marketing campaigns throughout the year, helping Guido’s to stay profitable during a very trying time for restaurants.

What We’re Doing Now

How do we help Guido’s stay successful today?  Our full-service digital marketing covers all of their online needs. Guido’s is well-known in the community and has a solid fan base.  Our efforts focus on bringing in new groups of customers, while also continuing to target existing customers and turning them into regular visitors. Just a few of the hospitality marketing services we engage in for Guido’s: 

  • Maintaining and growing their existing social channels 
  • Building an engaged TikTok presence 
  • Running ads for growth and conversions 
  • Continually refining ad content and target audiences based on all we have learned through our years of marketing experience with Guido’s

Are you looking for a digital marketing agency to help you the way we’ve helped Guido’s?  Reach out for a free consultation to learn more about our full-service marketing and how we can help your brand thrive.

More From Our Recipe Book

Partner with BYK

Let’s build a recipe for success together. Partner with a leading restaurant-focused marketing agency today. Fill out this form and one of our chefs will be in touch soon.

get a free digital marketing audit

Improve your digital marketing strategy with a free professional analysis. Leave your details below and a member of our team will get back to you within 24 hours.