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Why Your TikToks Aren’t Performing Well

TikTok has become one of the most used apps in the world. Since its launch in 2016, creators have taken advantage of the app’s features to promote themselves and their brands. Though TikTok is a great marketing tool, you may be struggling with engagement. Here are some reasons why, and how you can help your TikTok succeed

You’re not posting original content

Content is key when making TikToks for your audience. The content that you post should be original and developed solely from a host account. The TikTok algorithm knows if videos are unoriginal or reposted, and is designed to block such content. Furthermore, your content should follow current social media trends because the algorithm pushes trends to the For You Page. Making the most of viral sounds, visual effects, and hashtags will increase visibility.

Your schedule is inconsistent

When posting on TikTok, you must always consider when your audience is online and ready to engage. If you post late at night or very early in the morning, your audience is likely to miss your video on their feed when they wake up. A TikTok business account gives you access to analytics such as audience locations and when they’re most active. 

You’re not using the right hashtags

Hashtags are one of the best tools to utilize on TikTok. Hashtags make your videos easier to find, increase your reach and visibility, and help you identify competitors and potential collaborators. Using hashtags catered to your audience can help the algorithm understand who should see your content. However, if you use too many hashtags, the algorithm will find it difficult to categorize your content. Overall, using trending hashtags relevant to your audience will generate more engagement.

TikTok engagement can be tough to achieve, but with these tips you’ll be on the right track.  As a digital marketing Swiss army knife, our team here at BYK Digital Marketing can help you with all your digital marketing needs, including stand out on emerging social channels like TikTok.  

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