Quick and Easy Updates to Your Ecommerce Site

A well-designed and easy-to-navigate ecommerce site is an essential element of success for any business. Other marketing is what drives customers to your site, but the site itself really seals the deal. These quick fixes can help make your ecommerce site as effective and simple for your customers as possible.

How to Effectively Use Your Digital Marketing Data

In marketing today, data is everywhere. Even small companies need to use big data to inform their digital marketing decisions. There is so much to be gained from analyzing digital marketing data, but it can be overwhelming to know where to begin. We’re here to walk you through a few of the major ways you can make use of your data to help your marketing efforts.

Instagram Ideas for Restaurants

When it comes to your brand’s Instagram, you always want to be switching up your content and posting new things. This can present a bit of a challenge for places like restaurants, who tend to offer a small number of products within one product category. Even if you feel like your restaurant has limited material to work with, there are some ways you can still make your Instagram presence strong! Here are a few suggestions to step up your restaurant’s instagram game.

Maintaining a Small Business Feel as Your Company Grows

Growing a small start-up into a full-fledged business is an exciting endeavor. With growth comes so many new opportunities for production, marketing, distribution, and more. However, there are also positive aspects of a small business that you do not necessarily want to lose as you grow. Especially for employees that have been with you since the beginning, there can be challenges and frustrations that come with company growth. Here are a few ways you can try to maintain the perks of a small business while leveraging the advantages of growth and expansion.

Breaking Into the Influencer Game

So you want to be an influencer. Honestly, who doesn’t? Getting paid to post pictures on social media, getting free products, trips to exotic destinations. Sign me up! Unfortunately, it’s not quite that simple. If you are genuinely interested in breaking into the influencer field though, here are a few tips to help you get started.

Digital Marketing Trends to Watch in 2021

New year, new trends! Here are some digital marketing phenomena to keep your eye on in 2021. These trends are all set to take off or continue their upward trajectory in the new year.

New Year’s Resolutions for Your Business

Happy 2021! We all probably have personal resolutions picked out by now, but what about resolutions for your small business? Here are a few suggestions to help strengthen your business in the new year.

2020 Digital Marketing Recap

2020 has been an interesting year to say the least. With all of the change and craziness that has come along this year, there has also been new opportunity. Here is a look at the year in digital marketing: trends that emerged, ideas that came to fruition, and where most companies focused their digital efforts.

New Year, New You: Refreshing Your Brand in 2021

New year, new you! Whether you’re planning some business changes in response to the global pandemic, or just in need of a refresh that you’ve been putting off for a while, there’s no time like the new year to make some changes. The start of the new year is an ideal time to introduce new ideas for your brand. Here are some updates and changes you may want to consider to keep your brand moving forward as we enter 2021.

Taking Advantage of Your Strengths

As a business, it is important to know what your strengths and competitive advantages are. If you have any sort of advantage over your competitors, you really need to make the most of it! An advantage could be anything from a lower price, to a specific product feature you offer that your competitors don’t, to the variety of products you offer, to the creativity of your advertisements. No matter what it is you do best, we’ve laid out a little roadmap below for how to recognize and take advantage of your strengths as a company.

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