Getting to know your audience is one of the most beneficial things you can do for any business. It’s hard to sell to or connect with an audience you don’t really know! Sometimes, a brand will have one intended audience, but will come...
Can you even remember what your company was like before the coronavirus gripped our nation in March? It feels like a lifetime ago that it was business as usual in our country. There have been many obvious temporary impacts of course, like mask...
Engagement, engagement, engagement. The holy grail of social media today. If you’ve got high engagement, your page is pretty much automatically considered “successful,” so it is highly sought after to say the least....
These days, YouTube is full of ads and branded content. Everything from hauls to product reviews to product placements fill videos in practically every genre and niche on the site. Brands can benefit immensely from YouTube influencer promotions...
Contrary to what some people may believe, word of mouth is not an outdated, archaic marketing tool. Word of mouth and the role it plays for companies has changed through the years - there’s no doubting that. But through these changes, it is...
Change can be annoying, can’t it? Have you ever had a company you knew and loved completely change their logo, their slogan, or their advertising, and suddenly seem unfamiliar to you? This is called rebranding....
Have you heard of Social Listening? It’s a very popular tool amongst brands right now, used to gauge and analyze their overall online presence. It has many aspects to it, but when they all come together, it has...
As the world changes, the job market changes with it. Especially in fields that rely heavily on technology, new jobs are constantly emerging as new technologies are developed. In fact, many of the jobs today’s college students will get after graduation do not...
Every brand offers sales and discounts at some point. When you’re considering whether to run a sale, there are many factors to weigh. Below are some ways discounts can help and some ways discounts can hurt your business. ...
Buzzwords. Those words you hear all the time and can never seem to escape from. Every industry has their own set, and knowing what they mean and how to use them is essential for success in any field. Here’s a quick rundown...