Best Practices for Community Management
Managing an online community can be quite an undertaking. There are many facets to the job, from curating content to moderating comments and user posts. Here are some best practices for keeping your community at its best.
How Pinterest and Instagram Are Making Shopping Easier
While both very successful, Instagram and Pinterest have both faced their fair share of struggles in recent years. In particular, they have both lost some favor with companies and influencers, so have had to try to capitalize on the rise of social shopping. More and more social media users expect to make purchases directly through social media, and expect that these channels will make their buying experience easier. To help raise their profile among businesses and influencers, Instagram and Pinterest have each separately introduced new capabilities recently. Read on for our take on the newest shopping tools available on these two channels.
Top Notch Low-Cost Digital Marketing Tools
Digital marketing can eat up a lot of resources and a lot of time if you want to do it right. However, it doesn’t always need to be that way. From analytics to content creation to photo editing, here are some great free or low-cost tools to help your digital marketing efforts.
Deep Dive Into New Social Media Platforms
There are always new up-and-coming social media platforms emerging. While existing platforms work to change and evolve, new platforms try to fill holes in the field. We’re diving into a few promising platforms and apps that are poised to make a huge splash in 2021.
Always Be a Student of Your Industry
No matter your job, your industry, or your level in your company, you should never stop learning. There is always something new to learn that can help advance your career and improve your work. Stay curious and keep advancing yourself and your knowledge with these tips.
Why Even “Bad” Ads Are Actually Good
Have you heard the old saying “All press is good press”? Well, the same is usually true in advertising. With the exception of problematic or offensive ads, running pretty much any ad can help your business. Whether your ads really hit the nail on the head or not, they can almost always be beneficial.
Let’s Talk About Attribution Models
You may or may not be familiar with the idea of an attribution model. It is just one of many ways you can analyze data from your marketing efforts to make improvements going forward. Attribution models can be a very useful tool to provide insights about your digital campaigns, and pinpoint which of your digital efforts are working most effectively. For those who aren’t familiar, or are wondering if these models are something they should be using, we’re breaking down the basics of attribution models below.
How We Can Help You Set Your Marketing Apart
Are you in a marketing rut? Stuck in the same routine? Have sales fallen flat and you’re not sure why? Struggling to keep up with changes in the digital landscape? Just looking to switch things up and get a new perspective?
We can help! We offer well-rounded digital marketing services that can help you across the board. Below are just a few of the ways we can help you step up your game and stand apart from your competitors.
The Growth of Instagram Reels
We first talked about Instagram Reels on the blog a few months ago. Since then, the feature has really taken off, especially among younger Instagram users. Today, we’re revisiting the topic of Instagram Reels, and taking a look at the way it has grown over the past few months.
New Year, New You: Refreshing Your Brand in 2021
New year, new you! Whether you’re planning some business changes in response to the global pandemic, or just in need of a refresh that you’ve been putting off for a while, there’s no time like the new year to make some changes. The start of the new year is an ideal time to introduce new ideas for your brand. Here are some updates and changes you may want to consider to keep your brand moving forward as we enter 2021.