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11 Ways to Upgrade Your Instagram Game

If you have a business, chances are you’re on Instagram. It’s one of the fastest-growing social networks, hitting 1 billion users in 2018, and counting! But not every business is using Instagram to their highest potential. Here are 11 ways you can get on top of your Instagram game.

Brand Identity Matters

Brand identity is more than just a logo – it’s every association, every experience a customer has with a brand. Most small businesses don’t put enough effort into building their brand identity until there’s a glaring issue. We’d advise against this – all businesses, especially small businesses should be actually consistently putting work into their brand to ensure such issues don’t arise.

How to Highlight Your Highlights

Instagram Stories are an excellent way for brands to connect to their followers. However, since they expire after 24 hours, you’ll want to find other ways to make sure your audience will actually see it. That’s when Story Highlights come in.

BYK Scroll-stopping Content

Marketeer.com says of working in the creative industry, “It’s our job to create content so good that it stops our audience mid-scroll and forces them to pay attention.” Sounds easy right? With over 500 million tweets and 95 million photos posted a day, it can be hard to make your brand stand out. Here’s how you can curate content that will make your audience stop mid-scroll!

BYK’s Top 5 Posting Tips

At BYK Digital Marketing, a large percentage of our time is spent posting for our clients. With all the competition that our clients face, we need to be experts in making them shine on their social media platforms. We came up with our five favorite tips for creating and implementing posts. Enjoy, and happy posting!

Frantz’s Top 5 STL Instagram Accounts To Follow

What’s the word STL?! Ahh, the sun’s out, the city’s booming and there seems to be a new graffiti tag on the downtown nearly every day. How do they even hit some of those spots? Do we even want to know? Anyway. If you’re like me, you’re constantly on social media, scrolling through pictures and profiles looking for that next account to follow, or that one DM to slide into (tis the season, after all). With that in mind, here are my top 5 STL-based Instagram accounts you simply must follow for all the best local and national music and art.

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