How Facebook is Pushing Back On The iOS 14.5 Update
Last week, we published a post explaining the basics of the most recent iOS update from Apple, and the impact it was having on businesses’ ability to advertise digitally, particularly on apps like Facebook. Today, we’re diving deeper into the ways Facebook has reacted to this update, changes they’ve made in response to it, and how this all contributes to the outlook of Facebook ads for businesses.
What is Geofencing?
We talked a bit about location-based marketing on the blog a few weeks ago. Today, we’re diving a little deeper into one specific form of location-based marketing, geofencing. Read on for the scoop on all things geofencing, from what it even is, to how it compares to other forms of marketing and how your business can benefit from it.
Targeting the Right Audience
No matter how clever, eye-catching, or compelling the ads you create are, they’ll only be effective if you’re reaching the right people. Targeting the right audience is a huge key to success. In digital marketing, there are a variety of tools and platforms that can help you target your ads to specific audiences. So how can you go about working to reach the right people? In three words, your target audience needs to be relevant, reachable, and identifiable.
The Birth of Influencer Marketing
Influencer marketing is quite pervasive today, but where did it all begin? The roots of what we now know as influencer marketing, or social media influencer marketing, date back centuries. We’ll walk through the history to explain how influencing began, and how we got to where we are today.
Everything to Know About Twitter Fleets
Since being introduced at the end of 2020, Twitter’s Fleets feature has been growing and evolving. What are the benefits of using Fleets, and are they here to stay? Read on for our take on Twitter’s latest feature.
Breaking Into the Influencer Game
So you want to be an influencer. Honestly, who doesn’t? Getting paid to post pictures on social media, getting free products, trips to exotic destinations. Sign me up! Unfortunately, it’s not quite that simple. If you are genuinely interested in breaking into the influencer field though, here are a few tips to help you get started.
Hot Social Media Trends for the Cold Months
It’s cold outside, but keep your social media pages hot with these trends all winter long!
Navigating Marketing During Tumultuous Times
It can be a challenge to know how to handle major world events and turmoil as a business. Should you address the happenings and take a stance, or stay neutral and wait for the situation to blow over? Either way, it is clear that in tumultuous times, everything, even marketing for your brand, is impacted in some way. We’ve laid out some tips below to help your business try to navigate a successful and appropriate marketing strategy during chaotic times.
Business and Personality: Using Your Traits to Your Advantage
Through the years, there have been many studies done correlating personality traits with leadership and success in business. These are interesting, and do show some significant patterns. However, since personality traits are relatively stable over time for individuals, these studies also have limited applications. If you happen to be extraverted and conscientious, then they can make you feel good about your chances, but if not, they can be disheartening. So if you don’t possess these “successful” traits, does that mean you are doomed to fail professionally?
Ecommerce Must Haves
Having an Ecommerce site is basically a must in this day and age. Offering customers the option to shop online can help your profits greatly, by increasing ease of access and expanding your reach beyond the area you are physically located. There are a seemingly endless number of Ecommerce platforms to choose from. No matter which one you choose, for your Ecommerce site to be successful, there are a few must-have features you need to be sure to offer.