Ecommerce Must Haves
Having an Ecommerce site is basically a must in this day and age. Offering customers the option to shop online can help your profits greatly, by increasing ease of access and expanding your reach beyond the area you are physically located. There are a seemingly endless number of Ecommerce platforms to choose from. No matter which one you choose, for your Ecommerce site to be successful, there are a few must-have features you need to be sure to offer.
Events We’d Love to See Turned Virtual
Since the world was forever changed way back in March by the global pandemic, many places have found ways to turn events and experiences virtual. Everything from concert live streams to virtual museum walk-throughs to remote team building activities have helped keep people entertained.
Psychology in Advertising: Part 1
Have you ever wondered how the advertisements that you see everywhere came to be? How did the teams working on them decide on the colors, the phrases, and the overall look of the ad? There are of course many factors in this decision-making process, but one that you might not realize is an important factor is psychology.
Psychology in Advertising: Part 2
Last week, we shared some ways psychology is used in advertising that you might not even notice. There were way too many examples for just one blog post, so today, we’re back with part 2! Here are a few more common advertising techniques that are based on psychological principles.
The Scoop on Instagram Reels
Since launching in August, Instagram Reels has been building momentum. It still remains to be seen just how popular this feature will ultimately be. Thus far, it has taken off with certain demographics more than others, but it does present an interesting opportunity to explore a new method of sharing content through Instagram.
The Power of Persuasion
When you think of persuasive you may think of a pushy car salesman who just won’t take no for an answer, but there are plenty of other ways to persuade people. Psychology has given us many persuasion techniques that have been proven to work in various settings, including in marketing your business. Here are a few you should be applying to your marketing strategy to easily increase your sales.
How To Turn Traffic Into Sales
Driving traffic to your site is one thing, but getting that traffic to convert into sales is a whole different ball game. Oftentimes, business will be getting plenty of clicks, but the sales numbers just aren’t reflecting the same success. Here are a few potential reasons your traffic numbers may be there, but the sales just aren’t coming, and some methods to boost those sales.
Things That Do NOT Factor Into the Instagram Algorithm
Businesses and influencers alike are always concerned with the Instagram algorithm. It can be helpful to craft your content in a way that works to “beat” the algorithm. However, there are many misconceptions about what actually factors heavily into the algorithm and what does not. Here are a few components that are commonly mistaken as being important factors in the algorithm that in reality, don’t matter much at all.
Most Common Email Communication Mistakes
For many professionals today, email is their primary form of communication with clients, partners, and coworkers. Email, of course, has its benefits and its drawbacks.
Despite its convenience, it can quickly lead to frustration and confusion if people have different expectations, or if the lines of communication become unclear. Below are the top 7 mistakes professionals tend to make in their email communication, and how to avoid these frustrating errors.
Planning Ahead While Maintaining Flexibility
When it comes to scheduling posts for social media, it can be a delicate balance between scrambling at the last second and planning too far ahead. You want your content to be timely and relevant, but also want to be able to plan your posts in advance. You want to be able to plan and work ahead, but also be ready to change and adapt on a moment’s notice.