Where Should You Share This Content?
If your brand is like most, you probably have accumulated some valuable creative assets that you want to make use of, from television ads to professional photos to instructional videos. Social media can be a great way to share and proliferate these assets, but different types of creative are best suited for different placements. We’ve […]
7 Best Ways to Reach Local Customers
For many small businesses, and restaurants in particular, it is essential to reach people nearby. Reaching local customers presents a unique challenge: our world has become so globalized, but you want to scale it back and reach people who are local. Luckily, there are plenty of tools and methods available to help you reach the […]
Highlighting Some Incredible Charleston Small Business Owners
Charleston, South Carolina has a lot to offer, from its Southern hospitality to its charming historic architecture and delicious food options. In particular, the small business scene in Charleston is absolutely incredible! In today’s blog, we’re highlighting just a few of the extremely talented small business owners doing their thing (and doing it oh so […]
Things you might not realize need to be updated on your website
So many pages, so many spots where things can be forgotten. Even on a relatively simple website, there are plenty of things that can get overlooked or become out of date. There’s a lot to remember when it comes to website maintenance. Here are just a few of the most commonly overlooked aspects of your […]
Marketing Tips for Quick-Service Restaurants
Restaurant marketing is a beast all of its own. Many of the characteristics that set restaurants apart from other businesses (their hours, business model, level of staffing, etc) also mean their digital marketing needs are a little bit different. Here at BYK Digital, we work with a large number of restaurants and food service clients. […]
The Do’s and Don’ts of TikTok for Brands
TikTok’s user base has expanded rapidly over the past few years, and along with that growth, has fostered a platform that allows businesses to market themselves in an accessible, affordable, and relatable way. Through TikTok marketing, businesses can easily connect with their user-base and generate engagement with their brand. That means if you’re not on […]
Reasons to Invest in Digital Paid Ads
For companies who do not have extensive experience in digital marketing, the idea of making a large financial investment into paid advertisements can be scary. Paying for digital ads is obviously much more costly than just running social media accounts and focusing on organic digital marketing means. However, paid advertising is usually worth the investment, and can bring in impressive results for your brand. Below are just a few of the many reasons you should consider investing in paid ads for business if you aren’t already.
Catching Your Brand Up To Speed
It can be all too easy to let your brand get outdated over time without even realizing it. Suddenly, it’s been years and your branding is in pretty desperate need of a facelift to stay with the times.
If you’ve gotten to this point, fear not! Here are some ways you can refresh your brand and keep it up to date, without needing to completely rebrand or start from scratch.
Building a Strong Community for Your Brand
Community engagement, both virtually and in-person, can help your brand immensely. The more people feel a personal connection to the brand, the products, the mission, or the owners, the more loyal they are bound to be. Building up your community is an effective and cost-efficient way to turn first-time purchasers into repeat customers. Below are a few easy ways you can work to build a community for your brand.
Spring Your Marketing Forward
Things are warming up and thawing out as we spring into spring. Make sure your digital marketing efforts transition with the seasons with these tips to help you spring forward.