Reasons to Invest in Digital Paid Ads
For companies who do not have extensive experience in digital marketing, the idea of making a large financial investment into paid advertisements can be scary. Paying for digital ads is obviously much more costly than just running social media accounts and focusing on organic digital marketing means. However, paid advertising is usually worth the investment, and can bring in impressive results for your brand. Below are just a few of the many reasons you should consider investing in paid ads for business if you aren’t already.
Catching Your Brand Up To Speed
It can be all too easy to let your brand get outdated over time without even realizing it. Suddenly, it’s been years and your branding is in pretty desperate need of a facelift to stay with the times.
If you’ve gotten to this point, fear not! Here are some ways you can refresh your brand and keep it up to date, without needing to completely rebrand or start from scratch.
Building a Strong Community for Your Brand
Community engagement, both virtually and in-person, can help your brand immensely. The more people feel a personal connection to the brand, the products, the mission, or the owners, the more loyal they are bound to be. Building up your community is an effective and cost-efficient way to turn first-time purchasers into repeat customers. Below are a few easy ways you can work to build a community for your brand.
Bringing Experiential Marketing Virtual
Experiential marketing had been growing for years, and emerging as an important part of marketing strategy…and then 2020 happened. Experiential marketing isn’t going away now, but it does definitely look different than anyone was expecting, with more of an emphasis on virtual experiences. Read on to walk through what experiential marketing is, and how it can successfully be taken virtual.
Spring Your Marketing Forward
Things are warming up and thawing out as we spring into spring. Make sure your digital marketing efforts transition with the seasons with these tips to help you spring forward.
Benefits of Investing in SEO for Your Business
If you’re at all involved in marketing, or spend any amount of time online, you probably know a bit about SEO. SEO helps you rank higher on search engines. That in and of itself is a pretty big benefit, but how can that actually help your business? Here are just a few reasons SEO matters.
The Art of the Unofficial Influencer
Every brand has them. The customer who comments on every photo, who shares your content, who’s always one of the top fans on your page. They’re basically constantly providing your business with free advertising, just because they love you. We’re calling this the “unofficial influencer”.
These people don’t necessarily have any sort of deal in place with your company; they have just come to love your offerings and constantly want to share their love with the world. These types of customers are extraordinarily valuable, as well as hard to come by. When you have an “unofficial influencer”, here is how you can make the most of it.
Using Facebook Tests to Improve Your Ads
As a business, you probably spend a good deal of time working on your Facebook ads. You brainstorm the creative, study your page posts to see what your audience is responding to, and analyze results to figure out what’s working and what you need to change. However, you can take it a step further and really make sure you’re getting the most out of your ads with Facebook tests. Facebook offers a few types of tests that can help you gather more data about your ads, and really perfect them, from the creative to the placement to the audience and more.
Traits That All Great Leaders Have
There are many different kinds of leaders. It is impossible to fully define what makes a great leader. There are, however, some common characteristics that all of the world’s most successful leaders share. Some of these traits are inborn, while others are easy to teach and develop. If you want to be a great leader, work on developing and honing the traits below.
Digital Marketing Terminology: What it Means, and Why it Matters
There’s a lot of jargon that gets thrown around when it comes to digital marketing. For anyone who is not familiar with the field, it can sound like a whole lot of nonsense with all the abbreviations, acronyms, and specialized terminology. We’re here today to provide a little bit of insight into some of this terminology and the importance it holds in the field.