TikTok has become one of the most used apps in the world. Since its launch in 2016, creators have taken advantage of the app’s features to promote themselves and their brands. Though TikTok is a great marketing tool, you may be struggling with engagement. Here are some reasons why, and how you can help your TikTok succeed.
You’re not posting original content
Your schedule is inconsistent
You’re not using the right hashtags
Hashtags are one of the best tools to utilize on TikTok. Hashtags make your videos easier to find, increase your reach and visibility, and help you identify competitors and potential collaborators. Using hashtags catered to your audience can help the algorithm understand who should see your content. However, if you use too many hashtags, the algorithm will find it difficult to categorize your content. Overall, using trending hashtags relevant to your audience will generate more engagement.
TikTok engagement can be tough to achieve, but with these tips you’ll be on the right track. As a digital marketing Swiss army knife, our team here at BYK Digital Marketing can help you with all your digital marketing needs, including stand out on emerging social channels like TikTok.
