Spring Your Marketing Forward
Things are warming up and thawing out as we spring into spring. Make sure your digital marketing efforts transition with the seasons with these tips to help you spring forward.
Bringing Experiential Marketing Virtual
Experiential marketing had been growing for years, and emerging as an important part of marketing strategy…and then 2020 happened. Experiential marketing isn’t going away now, but it does definitely look different than anyone was expecting, with more of an emphasis on virtual experiences. Read on to walk through what experiential marketing is, and how it can successfully be taken virtual.
The Art of the Unofficial Influencer
Every brand has them. The customer who comments on every photo, who shares your content, who’s always one of the top fans on your page. They’re basically constantly providing your business with free advertising, just because they love you. We’re calling this the “unofficial influencer”.
These people don’t necessarily have any sort of deal in place with your company; they have just come to love your offerings and constantly want to share their love with the world. These types of customers are extraordinarily valuable, as well as hard to come by. When you have an “unofficial influencer”, here is how you can make the most of it.
Using Facebook Tests to Improve Your Ads
As a business, you probably spend a good deal of time working on your Facebook ads. You brainstorm the creative, study your page posts to see what your audience is responding to, and analyze results to figure out what’s working and what you need to change. However, you can take it a step further and really make sure you’re getting the most out of your ads with Facebook tests. Facebook offers a few types of tests that can help you gather more data about your ads, and really perfect them, from the creative to the placement to the audience and more.
Traits That All Great Leaders Have
There are many different kinds of leaders. It is impossible to fully define what makes a great leader. There are, however, some common characteristics that all of the world’s most successful leaders share. Some of these traits are inborn, while others are easy to teach and develop. If you want to be a great leader, work on developing and honing the traits below.
Take Your Social Media From Good to Great
Even if your business has a solid and consistent presence on social media, that doesn’t mean there’s no room for improvement. Maybe your posts are feeling a bit stale, or you’re looking for an extra edge. Here are some quick fixes and small tweaks that can take your content from good to great, and really help you stand out.
A Guide to Communication Outside Your Organization
Communication as a whole has many best practices and unspoken rules. But communicating within versus outside your organization also has some important distinctions. Practices that work well internally aren’t always acceptable externally, and vice versa. We’re focusing specifically on communication with those outside your organization today, to bring you some tips and tricks for effective communication.
Digital Marketing Terminology: What it Means, and Why it Matters
There’s a lot of jargon that gets thrown around when it comes to digital marketing. For anyone who is not familiar with the field, it can sound like a whole lot of nonsense with all the abbreviations, acronyms, and specialized terminology. We’re here today to provide a little bit of insight into some of this terminology and the importance it holds in the field.
Taking Advantage of Your Strengths
As a business, it is important to know what your strengths and competitive advantages are. If you have any sort of advantage over your competitors, you really need to make the most of it! An advantage could be anything from a lower price, to a specific product feature you offer that your competitors don’t, to the variety of products you offer, to the creativity of your advertisements. No matter what it is you do best, we’ve laid out a little roadmap below for how to recognize and take advantage of your strengths as a company.
Ways to Support Local This Holiday Season
It’s only fitting that 2020 will be coming to a close with a weird and unprecedented holiday season. Many small shops, restaurants, and other businesses are hurting, and need support now more than ever. Luckily, whether you’re planning to leave your house or just take care of all your holiday preparations from the couch, there are plenty of ways you can support local businesses. Below are a few ideas.