Do’s and Don’ts of Social Media Content Planning
Planning social media content for a brand is a multi-faceted job. You have to balance the business goals of your company with the various social platforms you are on and the type of content users prefer consuming on each.
When it comes to content planning, no matter the channel(s) you’re working with, there are some basic rules you should follow. Here are some do’s and don’ts for social media content planning.
5 Things That Could Be Secretly Hurting Your SEO
You know the basics: Your SEO can be hurt by broken links, lack of keywords, slow website speeds, and the like. But what are some lesser-known culprits that can lower your SEO? Here are 5 sneaky things that could be hurting your SEO without you even knowing it.
If you’ve gotten to this point, fear not! Here are some ways you can refresh your brand and keep it up to date, without needing to completely rebrand or start from scratch.
How to Write the Perfect Listicle
The digital marketing community continues to transform every day. When it comes time to write a listicle, often writers wonder: How do I begin? Who is my target audience? Will this content be compatible with our brand identity? Is it written in a way readers can easily understand? And finally what kind of list is needed? Fine-tuning to creating a listicle is important when outlining the dialogue for marketing content.
Digital Marketing Trends of 2021 So Far
We’re nearing the halfway point of 2021. Through the first few months of this year, we have seen a number of new digital marketing trends emerge, as well as accelerated growth amongst trends that have been around for a while. We’ve compiled a list of trends that have taken hold so far this year, as well as trends to look out for through the rest of the year.
So You Want To Form Brand Partnerships
Forming partnerships for your brand can be a bit daunting when you’ve never done it before. But it’s really not so bad. Whether you’re looking to partner with fellow brands, social media influencers, or anyone else, you can start forming partnerships in just a few easy steps! We’re walking through how to get started, how you should approach partnerships, and how you can ensure success below.
Keeping Up With New Instagram Features
It’s hard to catch up with social networking updates because they change regularly. Instagram, which has about a billion users, is packed full of features meant to be entertaining as well as beneficial to marketers. Indeed, it is a powerful marketing tool due to its high interaction rates. That’s why we’ve compiled a list of everything you need to know about some of Instagram’s newest features so you can stay ahead of the curve. Keep in mind that Instagram is known for adding and removing features all the time, so if you still don’t have access to some of these, be patient.
Improve Your Local SEO With These 5 Steps
Although competing with the big names online can be challenging for a small company, you can improve your local success by using the right approach and resources. Establishing and maintaining a solid local search engine presence can help your business gain a lot of exposure and reach more customers. Businesses that serve their communities benefit from local SEO because it enhances their search visibility. As a result, small businesses increase their website traffic, leads, and conversions. Check out these five ways to optimize your company for local SEO and get the most out of it.
Top 5 Ways To Generate Leads Using Social Media
Are you ready to take your brand’s visibility and engagement to the next level? Start by generating more social media leads to help you promote your product or service and reach a larger audience at a low cost. Here are 5 social media lead generation tactics and recommendations to help you succeed.
Best Organization Tools for Your Business
No matter how big or small your business is, it can be a challenge to keep everything and everyone organized. Even if it seems unnecessary in the moment, it is best to set standards and start making use of tools while your business is still small, so expansion and growth are more seamless. Here are some of the most useful organizational tools and technologies to help keep your business moving in the right direction.
The Newest iOS Update and Facebook
You have probably heard rumblings about the iOS 14.5 update impacting businesses on Facebook and Instagram. Apple’s latest software update is their most recent attempt to come through on their promise of offering tools that help enhance users’ privacy. While some may see this new privacy update as a positive change, it is likely to have very negative impacts on businesses’ Facebook efforts. Here’s the lowdown on what the update actually is, what it means for consumers, and what it means for businesses.